October 28, 2009
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Cisco Systems
 Fish & Richardson
  
 Davis Wright Tremaine LLP
 
 Parks Associates
 
 

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Tel. 310-855-0033


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Digital Media Wire, Inc.
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ph. 310-855-0033

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DMW Brings Top Industry Event to San Francisco: Modeled after the annual Digital Media Conference held for the past seven years in Tysons Corner/Washington, DC, DMC West is a full day of in-depth discussions and networking focused on the top business issues impacting digital media companies, including online video, social media, investments, online advertising, mobile entertainment, mobile apps, the future of news media and the relationship between Hollywood and Silicon Valley.  We bring together a great mix of digital media industry leaders for this event!  The event includes two tracks, keynotes, panels, breakfast, networking breaks, lunch and reception. This is a "must-attend" event for individuals and companies working at the intersection of content, technology and commerce. We hope see you there! For more information, contact Jay at jay@digitalmediawire.com or call 310-855-0033

EVENT ANNOUNCEMENTS:
(10-23-09)
Craigslist's Founder Craig Newmark to be featured in a luncheon keynote interview. In 1995 while Craig was working at Schwab, he started craigslist as an email list for friends and co-workers about events going on in the San Francisco Bay Area. In 1999, Craig retired from IT consulting to work full-time on craigslist. What started as a fun side project in Craig's living room has since grown into one of the busiest sites on the internet, helping people with basic day-to-day needs such as finding a job, an apartment and a date, all within a culture of trust. Craig continues to embrace his inner nerd though he no longer wears thick black glasses that are held together with tape, and he retired the plastic pocket protector some years ago. Craig is involved with a variety of community efforts and is particularly interested in organizations promoting public diplomacy, mideast peace and new forms of media such as participatory journalism. He's on the boards of Sunlight Foundation, OneVoice, FactCheckED, and VotoLatino.
(10-20-09) Use #dmcw to connect with other event attendees on Twitter
(10-14-09) Digg CEO and Co-Founder Jay Adelson to participate in exclusive keynote conversation with Magid Advisor's President Mike Vorhaus at Digital Media Conference West. Jay Adelson is CEO of Digg, guiding all aspects of the company’s development, growth and management. Under his leadership, Digg has grown to nearly 40 million visitors per month, and is now considered one of the top socially focused Web sites. Adelson is also chairman of the board of Revision3, where he provides strategic direction to the company, a Web video studio that produces Diggnation, The GigaOm Show, and many others. Prior to Digg, Adelson founded Equinix, Inc (Nasdaq: EQIX), a leader in the data center and Internet infrastructure space. A well-recognized expert on technology and the Internet, Adelson has testified before Congress and advised the government and other groups with his knowledge of the Internet's workings. His passions are dis-intermediation and toppling ancient and corrupt monopolies. In May 2008, Adelson was recognized in Time Magazine’s Time 100 – The Most Influential People in the World.

(9-27-09) Disney Keynote Announced:
 Jason Davis, Vice President of the Disney.com Network, will keynote on the topic of "Growing Up Digital: A Brand’s Role in Connecting with Audience." In his talk, he will discuss how a company can define the digital media space according to its brand and audience instead of jumping into every new trend. Davis will explore how Disney takes a fluid approach to key areas like mobile, UGC and branded entertainment through the lens of its brand and audience demographics, and how other brands can take a similar approach to the digital space. Davis is responsible for all strategic operations and creative execution of Disney’s award-winning, flagship Web site, Disney.com. Davis’ team produces all content and navigation features on Disney.com. Disney Online regularly reaches more than 30 million unique visitors each month, and streams more than 130 million videos monthly, making it the the number one kids and family entertainment destination on the web. Jason has a background in new media design, specializing in advertising, content development and kids entertainment.

(9-25-09) Bryan Perez, Senior Vice President and General Manager, NBA Digital
joins the speaker line-up. Perez is responsible for the day-to-day operations of the NBA Digital portfolio, which includes NBA TV – the league’s 24-hour digital television network – NBA.com, WNBA.com, NBADLeague.com, NBA League Pass, as well as the league’s broadband and wireless businesses. Perez oversees all aspects of these programs, including programming, operations, editorial, e-commerce and marketing. Perez’s background includes, most recently, serving as CEO of Live Nation’s Global Digital division. In this position, Perez established and built the new division and was responsible for the company’s worldwide Internet, wireless, ticketing, and IT strategy and operations. While at Live Nation for three years, Perez also served as President of the Global Digital division for one year, and as President of the Digital Distribution division. Perez joins the "Mobile Apps" panel.


(9-15-09) Adeo Ressi will keynote on the topic of "New Media/Tech Ventures for New Times." Adeo is Founding Member of TheFunded.com, an online community of 12,000 CEOs to research, rate, and review funding sources worldwide. Adeo also runs the Founder Institute, a mentoring program that helps entrepreneurs launch hundreds of world-class companies each year. The Institute is the eight start-up that Adeo has founded or built, four of which were acquired and three of which are still operating. . Adeo also serves as a Trustee of the X PRIZE Foundation, which inspires radical human achievements through competition. TheFunded.com is the seventh start-up that Adeo has founded or built, four of which were acquired and three of which are still operating. The last company, Game Trust, Inc., was acquired by Real Networks, Inc. (RNWK) at the end of 2007. Adeo is a dynamic and engaging speaker who has opened business conferences in the Bay Area, New York, Europe, and the Middle East. His engaging style and humorous anecdotes have both educated and entertained audiences on topic of entrepreneurship and finance across the online, technology, cleantech, biotech, and space industries. Join us for this Digital Media Conference exclusive as Adeo discussed the future of innovation and investment.

Other Speakers include
John Welch
CEO
Making Fun

 
Kevin Yen
Director, Strategic Partnerships
YouTube
 
Aria Finger
CMO
Do Something
 
Gus Tai
General Partner
Trinity Ventures
Susan Mernit
Founder
Oakland Local

 
Joy Marcus
U.S. General Manager
Dailymotion
Madeline Herdrich
VP of Mobile
Paramount Pictures
Digital Entertainment
 
Shawn Gold
CEO
Cocodot
Anthony Soohoo
SVP & GM, Entertainment
& Lifestyle

CBS Interactive/TV.com
Mary Hodder
Founder & CEO
Dabble
 
Gannon Hall
COO
Kyte
Bill Tancer
General Manager,
Global Research
Experian Hitwise
 
Jeremy Liew
Managing Director
Lightspeed Venture Partners
Dave Goldberg
CEO
Survey Monkey

 
Kuk Yi
Managing Director
Best Buy Capital
Tim Chang
Principal
Norwest
Venture Partners

 
Stephen Condon
Director Market Development
AT&T Digital Media Solutions
 
Curt Marvis
President,
Digital Media

Lionsgate
Jon Potter
Executive Director
Digital Media Association
Colin Gillis
Managing Director
Internet Equity Research
Brigantine Advisors
 
Sharon Ringley
Co-Founder
TwinLogic Strategies
Mitch Galbraith
Chief Operating Officer
Funny or Die
Allen Duan
VP, Digital Distribution
& Partner Relations
MTV Networks
 
Ned Sherman
CEO & Publisher
Digital Media Wire
Andrew Lacy
COO
Tapulous, Inc.
 
Tom DeLuca
Vice President, Worldwide Interactive Marketing
Warner Home Video
 
Tom Burke
Partner
Davis Wright Tremaine LLP
Jay Baage
VP of Content & Bus. Dev.
Digital Media Wire

 
Mark Fischer
Principal
Fish & Richardson P.C.
 
Ted Cohen
Managing Partner
TAG Strategic
Joe Jasin
Director
DNA Investments, LLC
(former VP, SK Telecom)
Michael Terpin
Founder
SocialRadius
Kate Connally
Vice President
AddictingGames
(Nickelodeon)
 
Jason Lopatecki
CSO
TubeMogul
Elizabeth Churchill
Principal Research Scientist
Yahoo! Research
Mike Vorhaus
President
Magid Advisors
 
Jim Louderback
CEO
Revision3

 

Rob Griffin
SVP, U.S. Dir. of Search, Data, & Analytics, 
Media Contacts

Havas Digital
Scott Brown
Sr. Manager,
Marketing Strategy
Cisco Media
Solutions Group
Liz Gannes
Editor
NewTeeVee
Charles Hudson
VP of Business Dev.
Serious Business
Jason Pressman
Managing Director
Shasta Ventures
 
Tim O'Shaughnessy
CEO & Co-founder
LivingSocial
Rani Cohen
Chairman & CEO
TuneWiki
 
Chris Petrovic
GM
GameStop Digital Ventures
Michael Trigg
VP, Marketing & Bus. Dev.
hi5
Murtaza Hussain
Founder & President
Peanut Labs
 
Martin Green
COO
Meebo
Are Traasdahl
Co-Founder & CEO
Thumbplay
 
Satya Patel
Principal
Battery Ventures
Daren Tsui
CEO & Co-founder
mSpot, Inc
Allen (Chunlong) Guo
Founder
Yobo.com
 
Nick Veronis
Managing Director
Veronis Suhler Stevenson
Ian Swanson
Co-Founder & CEO
Sometrics

2009 Agenda

8:30-9:00 Registration & Networking
9:00-9:30 Research Presentations — Top Digital Media Trends
Two leading researchers/analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital media and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Presenters
Bill Tancer, General Manager, Global Research, Experian Hitwise
Nick Veronis, Managing Director, Veronis Suhler Stevenson
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire
9:30-10:00 Keynote Interview
A Conversation with Jay Adelson, Co-Founder & CEO, Digg / Co-Founder & Chairman, Revision3
Interviewed by: Mike Vorhaus, President, Magid Advisors
10:00-10:30 Networking Break
10:30-11:15 Track A
Panel: Hollywood and Silicon Valley: New Ways for Content and Tech Companies to Work Together and Profit

The relationship between Hollywood and Silicon Valley is often a dysfunctional dance with entertainment companies increasingly relying on innovation coming from tech start-ups while concerned about the disruptive effects on traditional business models, and tech start-ups increasingly depending on entertainment companies to provide the content needed to drive traffic while concerned about license fees keeping their businesses from getting off the ground. How is this important relationship developing? What is the winning formula for successful digital businesses involving content owners and technology?

Panelists
John Welch, CEO, Making Fun
Curt Marvis, President, Digital Media, Lionsgate
Jon Potter, Executive Director, Digital Media Association

Scott Brown, Marketing Strategy, Cisco Media Solutions Group
Daren Tsui, CEO, MSpot
Moderator: Mike Vorhaus, President, Magid Advisors

 
Track B
Panel: Data is King – Learning (and Profiting) from the Wealth of Information Gathered Online

Companies are working fast to figure out how to make money from the wealth of data they're collecting about our opinions, friendships and behaviors online. What business models are emerging to monetize this valuable data? What are the privacy issues?  What is the future for businesses focused on collecting data online?

Panelists
Dave Goldberg, CEO, Survey Monkey
Murtaza Hussain, Founder & President, Peanut Labs
Sharon Ringley, Co-Founder, TwinLogic Strategies
Jason Lopatecki, CSO, TubeMogul
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire
 
11:20-12:05 Track A
Panel: Breaking Down Social Media: Opportunities & Challenges for Content Owners, Brands & Marketers

This panel of industry experts will discuss the future of social media, with a focus on consumer trends, marketing programs and content development. As a brand, marketer or content owner, how can social media improve your current marketing and customer acquisition initiatives? What is the opportunity for brands and marketers to target and reach potential consumers through social networks? How are social networks evolving to incorporate advertising programs and licensed content while addressing privacy and piracy concerns? This panel of experts will get under the hood and provide answers to the questions people are asking about the future of social media.

Panelists
Tom Burke, Partner, Davis Wright Tremaine LLP
Aria Finger, CMO, Do Something
Shawn Gold, CEO, Cocodot
Susan Mernit, Founder, Oakland Local
Tim O'Shaughnessy, CEO & Co-Founder, LivingSocial
Moderator: Mark Fischer, Principal, Fish & Richardson P.C.
 
Track B
Panel: Mobile Entertainment: Betting on the Third Screen

This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Panelists
Tim Chang, Principal, Norwest Venture Partners
Rani Cohen, Chairman & CEO, TuneWiki
Kate Connally, VP, AddictingGames (Nickelodeon)
Allen Duan, VP, Digital Distribution/Partner Relations, MTV Networks
Madeline Herdrich, VP, Mobile, Paramount Pictures Digital Ent. 
Moderator: Ted Cohen, Managing Partner, TAG Strategic

 
12:15-12:45 Keynote
Growing Up Digital: A Brand’s Role in Connecting with Audiences
Disney's Jason Davis will discuss how a company can define the digital media space according to its brand and audience instead of jumping into every new trend. Davis will explore how Disney takes a fluid approach to key areas like mobile, UGC and branded entertainment through the lens of its brand and audience demographics, and how other brands can take a similar approach to the digital space.
Presenter: Jason Davis, Vice President, Disney.com Global Network
12:45-1:45 Lunch / Keynote
Craig Newmark, Founder and Customer Service Rep, Craigslist
Interviewed by: Richard Hart, Emmy Award Winning Journalist / Founder, The Next Step
1:45-2:15 Keynote
Adeo Ressi, Founding Member, TheFunded.com
2:15-3:00 Track A
Panel: Online Video: Now that Everyone's Watching, What's Next?

There has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner's perspective.

Panelists
Stephen Condon, Director Market Development, AT&T Digital Media
Mitch Galbraith, Chief Operating Officer, Funny or Die
Joy Marcus, U.S. General Manager, Dailymotion
Anthony Soohoo, SVP/GM, Ent. & Lifestyle, CBS Interactive/TV.com
Kevin Yen, Director, Strategic Partnerships, Google/YouTube
Moderator: Liz Gannes, Editor, NewTeeVee
 
Track B
Panel: Investing in Digital Media:
Where Will the Money Flow (and not) in the Coming Years?

This panel of industry experts and venture capitalists will discuss investment opportunities in the digital media space. Where are investors putting their money? What are the hot market sectors? What are some of the common and not so common deal terms?  Which digital media sectors are poised to grow in the next few years and why?

Panelists
Jeremy Liew, Managing Director, Lightspeed Venture Partners   
Kuk Yi, Managing Director, Best Buy Capital
Chris Petrovic, GM, GameStop Digital Ventures
Jason Pressman, Managing Director, Shasta Ventures
Gus Tai, General Partner, Trinity Ventures
Moderator: Charles Hudson, VP of Bus. Dev., Serious Business

 
3:00-3:30 Networking Break
3:30-4:15 Track A
Panel: Digital Madmen: The Evolution of Online Advertising

Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships: There are so many new ad formats on the web today. Which ones work and which ones don’t? Is search advertising still the most effective form of advertising on the web or is the Google-era over? This panel of experts will discuss the evolution of online advertising from a business focused on the banner to a multi-faceted business with many new touch points. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come?

Panelists
Tom DeLuca, VP, Worldwide Interactive Mktg, Warner Home Video
Martin Green, COO, Meebo
Rob Griffin, SVP, Media Contacts, Havas Digital
Jim Louderback, CEO, Revision3    
Satya Patel, Principal, Battery Ventures

Moderator:
Colin Gillis, Managing Director, Internet Equity Research, Brigantine Advisors
 
Track B
Panel: Mobile Apps: Innovating Now and For the Future

With the opening of wireless networks and the Apple iPhone App Store, there has been a proliferation of mobile applications of all kinds. This panel will discuss the many opportunities surrounding mobile apps. What can we expect with the launch of the RIM/Blackberry and Android app stores? How are mobile apps innovating with respect to m-commerce, social networking and location-based services? What is the future for mobile applications?

Panelists

Gannon Hall, COO, Kyte
Andrew Lacy, COO, Tapulous, Inc.
Bryan Perez, SVP & General Manager, NBA Digital
Are Traasdahl, Co-Founder & CEO, Thumbplay
Moderator: Joe Jasin, Director, DNA Investments, LLC (Former VP,
SK Telecom)

 
4:15-5:00
Panel: What's Next in Social Media?
This panel of leading experts discuss the latest developments in social media and give their forecasts for the sector in the coming years. Twitter as a business tool? The future for Facebook and MySpace? New market entrants? Niche networks? What's next in this exciting industry sector?

Panelists
Elizabeth Churchill, Principal Research Scientist, Yahoo! Research

Allen (Chunlong) Guo, Founder & CEO, Yobo.com (China)
Mary Hodder, Founder & CEO, Dabble

Michael Trigg, VP, Marketing & Bus. Dev., hi5
Ian Swanson, Co-Founder & CEO, Sometrics
Moderator: Michael Terpin, Founder, SocialRadius
 
5:00-6:00 Cocktails
Produced by:

Hotel Kabuki

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1625 Post Street
San Francisco, CA 94115

With its prime Japantown San Francisco location and unique blend of Eastern and Western influences, Hotel Kabuki offers a calm and serene ambiance and a first class conference venue.

About DMW

Digital Media Wire, Inc. (DMW) launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a “must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector. www.dmwmedia.com

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