October 27, 2010


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DMW Brings Top Industry Event to San Francisco for 2nd Year: Modeled after the annual Digital Media Conference held for the past eight years in Tysons Corner/Washington, DC, DMC West is a full day of in-depth discussions and networking focused on the top business issues impacting digital media companies, including online video, social media, investments, online advertising, mobile entertainment, mobile apps, the future of news media and the relationship between Hollywood and Silicon Valley.  We bring together a great mix of digital media industry leaders for this event!  The event includes two tracks (Digital Content Track and Monetization Track), keynotes, panels, breakfast, networking breaks, lunch and reception. This is a "must-attend" event for individuals and companies working at the intersection of content, technology and commerce. We hope see you there! For more information, contact Jay at jay@digitalmediawire.com or call 310-855-0033.

EVENT ANNOUNCEMENTS:
10/18/10: Larry Kramer, Founder and former CEO of CBS Marketwatch.com to keynote! 9/30/10:
Sony Computer Entertainment America's Senior Vice President, Marketing and PlayStation®Network to keynote at event!
9/8/10: 
Vivi Zigler, President of Digital Entertainment for NBC Universal to keynote at Digital Media Conference West
8/1/10:  Speaker submissions now open for 2010 event.


 2010 Keynotes

Founder and former CEO of CBS Marketwatch.com Larry Kramer to keynote at this year's event! Kramer was the first president of CBS Digital Media where he created a new division encompassing all new media operations for the network, including online, interactive and wireless initiatives. He created March Madness on Demand, put CBS TV shows on the Web and created CBS content distribution partnerships with Google, Amazon, Apple iTunes, Yahoo! and Verizon. Now a board member for Discovery Communications Inc., American Media Inc., Freedom Communications, Inc., Answers.com, BlackArrow, Inc. and Harvard Business School of Publishing, among others, Kramer will offer insights from his years of experience riding at the top of the media industry. During his 20 plus years as a journalist for The Washington Post and San Francisco Examiner, he won several awards for reporting, including the National Press Club Award, The Associated Press Award for news writing and The Gerald Loeb award for business reporting. His staffs won two Pulitzer Prizes. Kramer enlightens his followers with a new book, C-Scape: Conquer the Factors Changing Business Today, which illustrates his expert understanding of digital media and how to keep businesses afloat throughout the industry's continually changing landscape. He earned a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, where he serves as an adjunct professor of media management, and an M.B.A. from Harvard University. Join us after his keynote speech for a pre-release and book signing of C-Scape: Conquer the Factors Changing Business Today!

We are pleased to announce that Sony Computer Entertainment America's Senior Vice President, Marketing and PlayStation®Network, Peter Dille, will keynote at this year's event. Dille is responsible for all facets of the company's marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions. In addition, Dille oversees the PlayStation®Network in North America. The newly formed PlayStation®Network department is responsible for driving SCEA's online gaming strategy, including digital commerce and free online connectivity for online gaming and multiple modes of communication. The PlayStation®Network is supported by the PlayStation®Store and PlayStation® Home, an innovative 3D community service powered by the PlayStation®3. Dille brings to his position more than 20 years of marketing experience, including 15 years of direct experience in the videogame industry. Previously, Dille was senior vice president of Worldwide Marketing for THQ, a publicly traded global interactive software publisher. In this role, Dille reported to the President and CEO and was responsible for overseeing the company's global brand management strategy and product planning. Join us for Forbes Magazine reporter Oliver Chiang's interview with Peter Dille!

Vivi Zigler, President of Digital Entertainment for NBC Universal to keynote at Digital Media Conference West. Zigler is responsible for leading the NBC Universal Digital Entertainment team, which is comprised of the NBC Universal Digital Studio and NBC.com. Additionally, Zigler lends her support and expertise to all of the NBC Universal entertainment websites. Previously, Zigler was Executive Vice President, NBC Digital Entertainment & New Media.   Earlier, the veteran NBC marketing executive was promoted to Executive Vice President, Current Programs, NBC Entertainment, in June 2005, where she oversaw the production of NBC's slate of comedy and drama series. Her much-lauded previous experience in marketing allowed Zigler an extra dimension to increase NBC's promotional, casting and story opportunities in the Current Programs department.  In March 2003, Zigler was named Senior Vice President of Marketing & Advertising Services for The NBC Agency -- and also oversaw Marketing and Advertising for Bravo. Her role was later expanded to include heading all marketing for the Bravo cable network as a member of the new Bravo senior management team.  While in the position, Zigler was in charge of overall branding and marketing for Bravo, including the successful campaigns for "Queer Eye for the Straight Guy" and "Celebrity Poker." The end result saw Bravo attain unparalleled ratings peaks during her term.

2010 Speakers Include


Margaret Kim
VP, Programming
& Production

Alloy Digital
Kevin Yen
Director, Strategic Partnerships
YouTube
Ted Cohen
Managing Partner
TAG Strategic
Gregg Spiridellis
Co-Founder & CEO
JibJab Media, Inc.
Mike Vorhaus
President
Magid Advisors
Scott Brown
Marketing Strategy
Cisco Media
Solutions Group
Ned Sherman
CEO & Publisher
Digital Media Wire
Jim Eadie
Vice President,
Digital Distribution
MTV Networks
Jay Baage
VP of Content
& Bus. Dev.

Digital Media Wire

David Puner
Innovation Director
Havas Digital
David Kaiser
CEO & Co-Founder Coincident TV
Claude Tolbert
VP of Business Development
BitTorrent
Somrat Niyogi
CEO &
Co-Founder

Miso
Tim Chang
Principal
Norwest
Venture Partners
Mick Bass
VP Alliances

Ascent Media Group
Evan Young
Senior Director,
Product Marketing

TiVo Inc.
Peter Kaars
Member, Board of Directors
Digital Living Network Alliance (DLNA)
Director, Technicolor
Gary Stein
VP of Strategy/Social Media
Isobar
Pip Marquez de la Plata SVP of Marketing
Meebo
Bill Binenstock
VP and Manager
CBS Interactive
Daniel Odio-Paez
Co-Founder & COO
PointAbout
Stephen White
Senior Vice President, Product and Content Management
Gracenote
Todd Weaver
CEO & Founder
ivi TV™ (ivi, Inc.)
Phil Alberstat
Partner
Fuel Industries Inc.
Michelle Smith
Product Management: Global Media & Tech
24/7 Real Media, Inc., A WPP Company
Ron Hirson
SVP, Marketing & Bus. Development
BOKU
Richard Bullwinkle
Chief Evangelist
Rovi
 
Asya Shein
Founder & CEO
Fusicology
Marty Lafferty
CEO
Distributed Computing
Industry Association (DCIA)
David Ulmer
Vice President, Content & Services
LG Electronics
 
Cristian Cussen
Director of Business Development
Ning
Gannon Hall
COO
Kyte
James A. Shortill
President & CEO
Mercury Communications Group (MCG)
 
Sara Öhrvall
Senior Vice President Research & Development
Bonnier
Graham Mudd
Vice President, Media & Search
comScore, Inc.
Todd Sawicki
Chief Revenue Officer

Cheezburger Network
 
Janko Roettgers
Writer

NewTeeVee
Philip Smolin
GM, Platform Solutions

Turn
Matthew Glotzer
Senior Vice President

Fox Digital Entertainment
Colin Dixon
Senior Analyst & IPTV Practice Manager

The Diffusion Group
Gabriel Zichermann
CEO

beamME
Rafi Mamalian
West Coast Sales Director

blip.tv
Joe Jasin
Managing Director

DNA Investments, LLC
Bismarck Lepe
President of Products

Ooyala
Jim Louderback
CEO
Revision 3
Chris Williams
General Manager of Mobile Games

PlayFirst
Jon Goldman
CEO

Qlipso/Veoh
Chris Stavros
Technology Evangelist
LEVEL Studios
Adam Caplan
Vice President
Virtual Currency
Tom Conrad
Cheif Technical Officer
Pandora
Kelly Richards
President & CEO
The All Access Group
Adam Powers
Senior Senior Director, Technology
Rovi Corp
Irina Slutsky
SF Reporter
AdAge
Travis Parsons
Senior Director of Business Development
Sezmi
     
many more to come...    

2010 Agenda

8:30-9:00 Registration & Networking
9:00-9:30 Research Presentations — Top Digital Media Trends
Two leading researchers/analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital media and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Consumer Attitudes and the Future of OTT
Colin Dixon, Senior Analyst & IPTV Practice Manager, The Diffusion Group
9:30-10:00 Keynote
Vivi Zigler, President of Digital Entertainment, NBC Universal
10:00-10:30 Networking Break
10:30-11:15 Digital Content Track
Panel: Hollywood and Silicon Valley: Exploring New Opportunities In The Intersection of Content and Technology
The relationship between Hollywood and Silicon Valley (or the broader consumer technology community) is often a dysfunctional dance with entertainment companies increasingly relying on innovation coming from tech start-ups while concerned about the disruptive effects on traditional business models, and technology companies increasingly depending on entertainment companies to provide the content needed to drive traffic while concerned about license fees keeping their businesses from getting off the ground. How is this important relationship developing? What is the winning formula for successful digital content businesses involving content owners and technology?

Panelists
David Ulmer, VP, Content & Services, LG Electronics
Travis Parsons, Senior Director of Business Development, Sezmi
Kevin Yen, Director of Strategic Partnerships, YouTube
Matthew B. Glotzer, Senior Vice President, Fox Digital Entertainment
Moderator: Mike Vorhaus, President, Magid Advisors
11:20-12:05 Digital Content Track
Panel: Video Anywhere, Anytime, On Any Device

As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize distribute and monetize video across multiple platforms from the content owner's perspective.

Panelists
Gregg Spiridellis, Co-Founder & CEO, JibJab Media
Margaret Kim, VP, Programming & Production, Alloy Digital
David Kaiser, CEO and Co-founder, Coincident TV
Bill Binenstock, VP and Manager, CBS Interactive
Todd Weaver, CEO & Founder, ivi
Moderator: Janko Roettgers, Writer, NewTeeVee
Monetization Track
Panel: Breaking Down Social Media: Opportunities & Challenges for Content Owners, Brands & Marketers
This panel of industry experts will discuss the future of social media, with a focus on consumer trends, marketing programs and content development. As a brand, marketer or content owner, how can social media improve your current marketing and customer acquisition initiatives? What is the opportunity for brands and marketers to target and reach potential consumers through social networks? How are social networks evolving to incorporate advertising programs and licensed content while addressing privacy and piracy concerns? This panel of experts will get under the hood and provide answers to the questions people are asking about the future of social media.

Panelists
Scott Brown, Marketing Strategy, Cisco Media Solutions Group
David Puner, Innovation Director, Havas Digital
Somrat Niyogi, CEO, GoMiso
Gary Stein, VP of Strategy/Social Media, Isobar
Cristian Cussen, Director of Business Development, Ning
James A. Shortill, President & CEO,  Mercury Communications Group

Moderator: Asya Shein, CEO, Fusicology
12:15-12:45 Keynote
Peter Dille, Senior Vice President, Marketing & PlayStation®Network, Sony Computer Entertainment America

Interviewed by: Oliver Chiang, Journalist, Forbes
12:45-2:00 Lunch Buffet and
Keynote Interview with
Larry Kramer, Founder & CEO, CBS Marketwatch, Adjunct Professor of Media Management, The Newhouse School at Syracuse University, Author, C-Scape (Harper Collins)
Interviewed by: Mike Vorhaus, President, Magid Advisors
Join us after his keynote speech for a pre-release and book signing of C-Scape: Conquer the Factors Changing Business Today!
2:15-3:00 Digital Content Track
Panel:
Content in the Cloud: What Does the Future Hold?
From MP3tunes to Spotify to Gaikai, cloud-based services that hold on to your content - music, games, files, etc. - and allow you to stream on demand to multiple devices are popular with consumers. Recent announcements about new market entrants and speculation that Apple and possibly Google may launch their own cloud-based services have created new questions and a lot of buzz around the concept of "music in the cloud". How are these services developing and what more needs to be done to fully legitimize cloud-based distribution channels? What kinds of marketing and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems? What does the future hold for cloud-based entertainment content services?

Panelists
Mick Bass, Vice President, Alliances, Ascent Media Group
Claude Tolbert, Vice President Business Development,
BitTorrent
Stephen White, Senior Vice President, Product and Content Management, Gracenote
Richard Bullwinkle, Chief Evangelist, Rovi
Moderator: Marty Lafferty, CEO, DCIA
Monetization Track
Panel:
Got Game? Learn from the Success of Online and Mobile Games in a Digital World
Games account for the largest portion of paid online content, well ahead of other forms of media, such as movies/video and news and online game companies such as Zynga and Playdom have attracted major VC attention. So how do you learn from the success of the gaming industry online and for mobile platforms and how do you really make money in this more and more complicated gaming universe with new digital platforms and other mediums and forms of entertainment now competing with the time and pocket-books of the audience?

Panelists
Tim Chang, Principal, Norwest Venture Partners
Ron Hirson, SVP, Marketing & Bus. Development, BOKU
Phil Alberstat, Partner, Fuel Industries Inc.
Chris Williams, General Manager of Mobile Games, PlayFirst
Adam Caplan, Vice President, Virtual Currency
Moderator: Gabriel Zichermann, CEO, beamME
3:00-3:30 Networking Break
3:30-4:15 Digital Content Track
Panel: Mobile Entertainment: What's Working in 2010 and Beyond
This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Panelists
Evan Young, Senior Director, Product Marketing, TiVo
Adam Powers, Senior Director, Technology, Rovi Corp
Jim Eadie, Vice President, Digital Distribution, MTV Networks
Moderator: Ted Cohen, Managing Partner, TAG Strategic
Monetization Track
Panel: Data is King – Learning and Profiting from the Wealth of Information Gathered Online and from Mobile Devices
Companies are working fast to figure out how to make money from the wealth of data they're collecting about our opinions, friendships and behaviors online. What business models are emerging to monetize this valuable data? What are the privacy issues?  What is the future for businesses focused on collecting data online?

Panelists
Michelle Smith, Prod. Man.: Global Media & Tech, 24/7 Real Media
Graham Mudd, VP, Media & Search, comScore, Inc.
Sara Öhrvall, SVP, Research & Development, Bonnier
Philip Smolin, General Manager, Platform Solutions Group, Turn
Bismarck Lepe, President of Products, Ooyala
Moderator: Joakim "Jay" Baage, VP of Content & Bus. Dev., Digital Media Wire, Inc.
4:15-5:00
Digital Content Track
Panel: Mobile Apps: Innovating Now and For the Future
With the opening of wireless networks and the Apple iPhone App Store, there has been a proliferation of mobile applications of all kinds. This panel will discuss the many opportunities surrounding mobile apps. What can we expect with the launch of the RIM/Blackberry and Android app stores? How are mobile apps innovating with respect to m-commerce, social networking and location-based services? What is the future for mobile applications?

Panelists
Chris Stavros, Technology Evangelist, LEVEL Studios
Daniel Odio-Paez, Co-Founder & COO, PointAbout
Gannon Hall, COO, Kyte
Tom Conrad, Chief Technical Officer, Pandora
Kelli Richards, President & CEO, The All Access Group
Moderator: Joe Jasin, Managing Director, DNA Investments, LLC
  Monetization Track
Panel: Digital Madmen: The Evolution of Online Advertising
Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships: There are so many new ad formats on the web today. Which ones work and which ones don’t? Is search advertising still the most effective form of advertising on the web or is the Google-era over? This panel of experts will discuss the evolution of online advertising from a business focused on the banner to a multi-faceted business with many new touch points. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come?

Panelists
Pip Marquez de la Plata, SVP of Marketing, Meebo
Todd Sawicki, Chief Revenue Officer, Cheezburger Network
Rafi Mamalian, Executive Director, blip.tv
Jon Goldman, CEO, Qlipso/Veoh
Jim Louderback, CEO, Revision 3
Moderator
: Irina Slutsky, SF Reporter, AdAge
5:00-6:00 Cocktail Reception
Produced by:

Hotel Kabuki

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About DMW

Digital Media Wire, Inc. (DMW) launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a “must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector. www.dmwmedia.com

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