Digital Media Conference 2010

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DMW Brings Top Industry Event to San Francisco for 2nd Year: Modeled after the annual Digital Media Conference held for the past eight years in Tysons Corner/Washington, DC, DMC West is a full day of in-depth discussions and networking focused on the top business issues impacting digital media companies, including online video, social media, investments, online advertising, mobile entertainment, mobile apps, the future of news media and the relationship between Hollywood and Silicon Valley. We bring together a great mix of digital media industry leaders for this event! The event includes two tracks (Digital Content Track and Monetization Track), keynotes, panels, breakfast, networking breaks, lunch and reception. This is a "must-attend" event for individuals and companies working at the intersection of content, technology and commerce. We hope see you there! For more information, contact Jay at jay@digitalmediawire.com or call 310-855-0033.

EVENT ANNOUNCEMENTS:
10/18/10: Larry Kramer, Founder and former CEO of CBS Marketwatch.com to keynote! 9/30/10: Sony Computer Entertainment America's Senior Vice President, Marketing and PlayStation®Network to keynote at event!
9/8/10: Vivi Zigler, President of Digital Entertainment for NBC Universal to keynote at Digital Media Conference West
8/1/10: Speaker submissions now open for 2010 event.

2010 Keynotes

Founder and former CEO of CBS Marketwatch.com Larry Kramer to keynote at this year's event! Kramer was the first president of CBS Digital Media where he created a new division encompassing all new media operations for the network, including online, interactive and wireless initiatives. He created March Madness on Demand, put CBS TV shows on the Web and created CBS content distribution partnerships with Google, Amazon, Apple iTunes, Yahoo! and Verizon. Now a board member for Discovery Communications Inc., American Media Inc., Freedom Communications, Inc., Answers.com, BlackArrow, Inc. and Harvard Business School of Publishing, among others, Kramer will offer insights from his years of experience riding at the top of the media industry. During his 20 plus years as a journalist for The Washington Post and San Francisco Examiner, he won several awards for reporting, including the National Press Club Award, The Associated Press Award for news writing and The Gerald Loeb award for business reporting. His staffs won two Pulitzer Prizes. Kramer enlightens his followers with a new book, C-Scape: Conquer the Factors Changing Business Today, which illustrates his expert understanding of digital media and how to keep businesses afloat throughout the industry's continually changing landscape. He earned a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, where he serves as an adjunct professor of media management, and an M.B.A. from Harvard University. Join us after his keynote speech for a pre-release and book signing of C-Scape: Conquer the Factors Changing Business Today!

We are pleased to announce that Sony Computer Entertainment America's Senior Vice President, Marketing and PlayStation®Network, Peter Dille, will keynote at this year's event. Dille is responsible for all facets of the company's marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions. In addition, Dille oversees the PlayStation®Network in North America. The newly formed PlayStation®Network department is responsible for driving SCEA's online gaming strategy, including digital commerce and free online connectivity for online gaming and multiple modes of communication. The PlayStation®Network is supported by the PlayStation®Store and PlayStation® Home, an innovative 3D community service powered by the PlayStation®3. Dille brings to his position more than 20 years of marketing experience, including 15 years of direct experience in the videogame industry. Previously, Dille was senior vice president of Worldwide Marketing for THQ, a publicly traded global interactive software publisher. In this role, Dille reported to the President and CEO and was responsible for overseeing the company's global brand management strategy and product planning. Join us for Forbes Magazine reporter Oliver Chiang's interview with Peter Dille!

Vivi Zigler, President of Digital Entertainment for NBC Universal to keynote at Digital Media Conference West. Zigler is responsible for leading the NBC Universal Digital Entertainment team, which is comprised of the NBC Universal Digital Studio and NBC.com. Additionally, Zigler lends her support and expertise to all of the NBC Universal entertainment websites. Previously, Zigler was Executive Vice President, NBC Digital Entertainment & New Media. Earlier, the veteran NBC marketing executive was promoted to Executive Vice President, Current Programs, NBC Entertainment, in June 2005, where she oversaw the production of NBC's slate of comedy and drama series. Her much-lauded previous experience in marketing allowed Zigler an extra dimension to increase NBC's promotional, casting and story opportunities in the Current Programs department. In March 2003, Zigler was named Senior Vice President of Marketing & Advertising Services for The NBC Agency -- and also oversaw Marketing and Advertising for Bravo. Her role was later expanded to include heading all marketing for the Bravo cable network as a member of the new Bravo senior management team. While in the position, Zigler was in charge of overall branding and marketing for Bravo, including the successful campaigns for "Queer Eye for the Straight Guy" and "Celebrity Poker." The end result saw Bravo attain unparalleled ratings peaks during her term.

2010 Speakers Include


Margaret Kim VP, Programming & Production Alloy Digital	Kevin Yen Director, Strategic Partnerships YouTube	Ted Cohen Managing Partner TAG Strategic

Gregg Spiridellis Co-Founder & CEO JibJab Media, Inc.	Mike Vorhaus President Magid Advisors	Scott Brown Marketing Strategy Cisco Media Solutions Group

Ned Sherman CEO & Publisher Digital Media Wire	Jim Eadie Vice President, Digital Distribution MTV Networks	Jay Baage VP of Content & Bus. Dev. Digital Media Wire

David Puner Innovation Director Havas Digital	David Kaiser CEO & Co-Founder Coincident TV	Claude Tolbert VP of Business Development BitTorrent

Somrat Niyogi CEO & Co-Founder Miso	Tim Chang Principal Norwest Venture Partners	Mick Bass VP Alliances Ascent Media Group

Evan Young Senior Director, Product Marketing TiVo Inc.	Peter Kaars Member, Board of Directors Digital Living Network Alliance (DLNA) Director, Technicolor	Gary Stein VP of Strategy/Social Media Isobar

Pip Marquez de la Plata SVP of Marketing Meebo	Bill Binenstock VP and Manager CBS Interactive	Daniel Odio-Paez Co-Founder & COO PointAbout

Stephen White Senior Vice President, Product and Content Management Gracenote	Todd Weaver CEO & Founder ivi TV™ (ivi, Inc.)	Phil Alberstat Partner Fuel Industries Inc.

Michelle Smith Product Management: Global Media & Tech 24/7 Real Media, Inc., A WPP Company	Ron Hirson SVP, Marketing & Bus. Development BOKU	Richard Bullwinkle Chief Evangelist Rovi

Asya Shein Founder & CEO Fusicology	Marty Lafferty CEO Distributed Computing Industry Association (DCIA)	David Ulmer Vice President, Content & Services LG Electronics

Cristian Cussen Director of Business Development Ning	Gannon Hall COO Kyte	James A. Shortill President & CEO Mercury Communications Group (MCG)

Sara Öhrvall Senior Vice President Research & Development Bonnier	Graham Mudd Vice President, Media & Search comScore, Inc.	Todd Sawicki Chief Revenue Officer Cheezburger Network

Janko Roettgers Writer NewTeeVee	Philip Smolin GM, Platform Solutions Turn	Matthew Glotzer Senior Vice President Fox Digital Entertainment

Colin Dixon Senior Analyst & IPTV Practice Manager The Diffusion Group	Gabriel Zichermann CEO beamME	Rafi Mamalian West Coast Sales Director blip.tv

Joe Jasin Managing Director DNA Investments, LLC	Bismarck Lepe President of Products Ooyala	Jim Louderback CEO Revision 3

Chris Williams General Manager of Mobile Games PlayFirst	Jon Goldman CEO Qlipso/Veoh	Chris Stavros Technology Evangelist LEVEL Studios

Adam Caplan Vice President Virtual Currency	Tom Conrad Cheif Technical Officer Pandora	Kelly Richards President & CEO The All Access Group

Adam Powers Senior Senior Director, Technology Rovi Corp	Irina Slutsky SF Reporter AdAge	Travis Parsons Senior Director of Business Development Sezmi

many more to come...

2010 Agenda


8:30-9:00	Registration & Networking
9:00-9:30	Research Presentations — Top Digital Media Trends Two leading researchers/analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital media and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers. Consumer Attitudes and the Future of OTT Colin Dixon, Senior Analyst & IPTV Practice Manager, The Diffusion Group
9:30-10:00	Keynote Vivi Zigler, President of Digital Entertainment, NBC Universal
10:00-10:30	Networking Break
10:30-11:15	Digital Content Track Panel: Hollywood and Silicon Valley: Exploring New Opportunities In The Intersection of Content and Technology The relationship between Hollywood and Silicon Valley (or the broader consumer technology community) is often a dysfunctional dance with entertainment companies increasingly relying on innovation coming from tech start-ups while concerned about the disruptive effects on traditional business models, and technology companies increasingly depending on entertainment companies to provide the content needed to drive traffic while concerned about license fees keeping their businesses from getting off the ground. How is this important relationship developing? What is the winning formula for successful digital content businesses involving content owners and technology? Panelists David Ulmer, VP, Content & Services, LG Electronics Travis Parsons, Senior Director of Business Development, Sezmi Kevin Yen, Director of Strategic Partnerships, YouTube Matthew B. Glotzer, Senior Vice President, Fox Digital Entertainment Moderator: Mike Vorhaus, President, Magid Advisors
11:20-12:05	Digital Content Track Panel: Video Anywhere, Anytime, On Any Device As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize distribute and monetize video across multiple platforms from the content owner's perspective. Panelists Gregg Spiridellis, Co-Founder & CEO, JibJab Media Margaret Kim, VP, Programming & Production, Alloy Digital David Kaiser, CEO and Co-founder, Coincident TV Bill Binenstock, VP and Manager, CBS Interactive Todd Weaver, CEO & Founder, ivi Moderator: Janko Roettgers, Writer, NewTeeVee
11:20-12:05	Monetization Track Panel: Breaking Down Social Media: Opportunities & Challenges for Content Owners, Brands & Marketers This panel of industry experts will discuss the future of social media, with a focus on consumer trends, marketing programs and content development. As a brand, marketer or content owner, how can social media improve your current marketing and customer acquisition initiatives? What is the opportunity for brands and marketers to target and reach potential consumers through social networks? How are social networks evolving to incorporate advertising programs and licensed content while addressing privacy and piracy concerns? This panel of experts will get under the hood and provide answers to the questions people are asking about the future of social media. Panelists Scott Brown, Marketing Strategy, Cisco Media Solutions Group David Puner, Innovation Director, Havas Digital Somrat Niyogi, CEO, GoMiso Gary Stein, VP of Strategy/Social Media, Isobar Cristian Cussen, Director of Business Development, Ning James A. Shortill, President & CEO, Mercury Communications Group Moderator: Asya Shein, CEO, Fusicology
12:15-12:45	Keynote Peter Dille, Senior Vice President, Marketing & PlayStation®Network, Sony Computer Entertainment America Interviewed by: Oliver Chiang, Journalist, Forbes
12:45-2:00	Lunch Buffet and Keynote Interview with Larry Kramer, Founder & CEO, CBS Marketwatch, Adjunct Professor of Media Management, The Newhouse School at Syracuse University, Author, *C-Scape* (Harper Collins) Interviewed by: Mike Vorhaus, President, Magid Advisors Join us after his keynote speech for a pre-release and book signing of C-Scape: Conquer the Factors Changing Business Today!
2:15-3:00	Digital Content Track Panel: Content in the Cloud: What Does the Future Hold? From MP3tunes to Spotify to Gaikai, cloud-based services that hold on to your content - music, games, files, etc. - and allow you to stream on demand to multiple devices are popular with consumers. Recent announcements about new market entrants and speculation that Apple and possibly Google may launch their own cloud-based services have created new questions and a lot of buzz around the concept of "music in the cloud". How are these services developing and what more needs to be done to fully legitimize cloud-based distribution channels? What kinds of marketing and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems? What does the future hold for cloud-based entertainment content services? Panelists Mick Bass, Vice President, Alliances, Ascent Media Group Claude Tolbert, Vice President Business Development, BitTorrent Stephen White, Senior Vice President, Product and Content Management, Gracenote Richard Bullwinkle, Chief Evangelist, Rovi Moderator: Marty Lafferty, CEO, DCIA
2:15-3:00	Monetization Track Panel: Got Game? Learn from the Success of Online and Mobile Games in a Digital World Games account for the largest portion of paid online content, well ahead of other forms of media, such as movies/video and news and online game companies such as Zynga and Playdom have attracted major VC attention. So how do you learn from the success of the gaming industry online and for mobile platforms and how do you really make money in this more and more complicated gaming universe with new digital platforms and other mediums and forms of entertainment now competing with the time and pocket-books of the audience? Panelists Tim Chang, Principal, Norwest Venture Partners Ron Hirson, SVP, Marketing & Bus. Development, BOKU Phil Alberstat, Partner, Fuel Industries Inc. Chris Williams, General Manager of Mobile Games, PlayFirst Adam Caplan, Vice President, Virtual Currency Moderator: Gabriel Zichermann, CEO, beamME
3:00-3:30	Networking Break
3:30-4:15	Digital Content Track Panel: Mobile Entertainment: What's Working in 2010 and Beyond This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience? Panelists Evan Young, Senior Director, Product Marketing, TiVo Adam Powers, Senior Director, Technology, Rovi Corp Jim Eadie, Vice President, Digital Distribution, MTV Networks Moderator: Ted Cohen, Managing Partner, TAG Strategic
3:30-4:15	Monetization Track Panel: Data is King – Learning and Profiting from the Wealth of Information Gathered Online and from Mobile Devices Companies are working fast to figure out how to make money from the wealth of data they're collecting about our opinions, friendships and behaviors online. What business models are emerging to monetize this valuable data? What are the privacy issues? What is the future for businesses focused on collecting data online? Panelists Michelle Smith, Prod. Man.: Global Media & Tech, 24/7 Real Media Graham Mudd, VP, Media & Search, comScore, Inc. Sara Öhrvall, SVP, Research & Development, Bonnier Philip Smolin, General Manager, Platform Solutions Group, Turn Bismarck Lepe, President of Products, Ooyala Moderator: Joakim "Jay" Baage, VP of Content & Bus. Dev., Digital Media Wire, Inc.
4:15-5:00
4:15-5:00	Digital Content Track Panel: Mobile Apps: Innovating Now and For the Future With the opening of wireless networks and the Apple iPhone App Store, there has been a proliferation of mobile applications of all kinds. This panel will discuss the many opportunities surrounding mobile apps. What can we expect with the launch of the RIM/Blackberry and Android app stores? How are mobile apps innovating with respect to m-commerce, social networking and location-based services? What is the future for mobile applications? Panelists Chris Stavros, Technology Evangelist, LEVEL Studios Daniel Odio-Paez, Co-Founder & COO, PointAbout Gannon Hall, COO, Kyte Tom Conrad, Chief Technical Officer, Pandora Kelli Richards, President & CEO, The All Access Group Moderator: Joe Jasin, Managing Director, DNA Investments, LLC
	Monetization Track Panel: Digital Madmen: The Evolution of Online Advertising Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships: There are so many new ad formats on the web today. Which ones work and which ones don’t? Is search advertising still the most effective form of advertising on the web or is the Google-era over? This panel of experts will discuss the evolution of online advertising from a business focused on the banner to a multi-faceted business with many new touch points. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come? Panelists Pip Marquez de la Plata, SVP of Marketing, Meebo Todd Sawicki, Chief Revenue Officer, Cheezburger Network Rafi Mamalian, Executive Director, blip.tv Jon Goldman, CEO, Qlipso/Veoh Jim Louderback, CEO, Revision 3 Moderator: Irina Slutsky, SF Reporter, AdAge
5:00-6:00	Cocktail Reception