RUSS REEDER
CEO, RightsLine
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Russell P. Reeder, president and CEO, founded RightsLine after identifying a process to converge the sophisticated technology of Silicon Valley with the valuable content of Hollywood. Prior to founding RightsLine, Reeder spent 12 years in information technology, both in sales and software development. Reeder led the sales teams for several ERP and point solution vendors, including executive positions at Oracle Corporation. Reeder spent several years leading the development of financial and manufacturing applications for Fortune 50 companies including Mobil Oil Corporation, Bank of America and CoreStates Bank. After creating the e-commerce strategy for companies varying from the U.S. Postal Service, Federal Reserve and Applied Materials, Reeder moved into an executive position with RightWorks, a Sequoia Capital-backed startup, where he established B2B Web strategies for some of the most cutting-edge dot com startups including Embion.com, Fasturn.com and Silicon Valley Bank's eSource.com. Reeder holds a bachelor's degree of science in computer information systems from James Madison University. Reeder is a member of the Board of Directors for RightsLine.