Thank you to the 500+ participants in the 5th Annual Digital Media Conference at the Ritz-Carlton in Tyson’s Corner, VA. The event was a great success attracting the best and brightest from the DC region and beyond. The event also caught the eye of many leading media outlets including the Washington Post and C-SPAN, who aired interviews from the conference on "The Communicators," its new weekly series featuring interviews with "the people who shape our digital future." The latest show, which aired Saturday on C-SPAN and Monday on C-SPAN2, featured interviews with our Publisher & CEO, Ned Sherman; Robert Quicksilver, Chief Content Officer, Tidal TV; Ashwin Navin, President & Co-Founder, Bit Torrent; and Alan Warms, General Manager, Yahoo News. The interviews cover the conference, the state of broadband television, the future of online news and the sharing of software and media content over the Internet. Here is the video recently posted on YouTube:
We will be announcing dates for the 2009 event soon. For more information, contact Ellen Gildersleeve at firstname.lastname@example.org or call 310-855-0033 or 202-546-8903.
SVP & General Manager
FOX Stations Group
Fox Interactive Media
VP & GM, News, Tech, Education
Strategic Partner Development
Breakfast & Registration
Analyst Presentations — Top Digital Media Trends
Three leading analysts kick-off the day’s
discussions with an overview of the latest
research that reflects and illustrates the
current state of digital media and the
directions in which the industry is heading,
including: consumer behavior & attitudes;
adoption & penetration rates of key
technology channels & platforms; and
business & economic performance numbers.
Ron Berryman, SVP & General Manager - FOX Stations Group,
Fox Interactive Media
Panel: The Future of Online Video
More people are turning to the Internet, not
just to watch offbeat entertainment like
dancing cats and lonely girls, but to view their
favorite television shows and even movies.
This panel will discuss the growth of online
video. What are the market segments? How can
traditional broadcasters effectively use the
power of the Internet to access new audiences and engage
with current users? What business models
will prevail for online video sites?
What are the legal issues surrounding
online video sites? What
are the challenges in producing quality
video content for online? What does the
future hold for YouTube? How big will online
Panel: Mobile Entertainment: New Developments
This panel of experts will explore the explosive growth of
entertainment, games and
video on mobile devices. Executives at some of the most
innovative mobile entertainment firms give their perspectives on the state of
the industry. What are the lessons learned and what business models are
working at present? How are consumers
responding to new product offerings? What are the technological — and business model —
chokepoints to a more robust wireless entertainment experience?
Panel: Digital Evolution of the Music Business
This panel of industry experts will discuss
the future of digital music, with a focus on online and mobile music product
offerings and business models, digital
marketing, music recommendation and
discovery services, next
generation devices and the future of digital
rights management (DRM). What business
models, devices and marketing plans will
drive the industry? Who will be the
winners and the losers in the years to come?
Panel: The Next Big Thing: Mobile Advertising & Marketing
Advertisers and marketers are finally starting to seriously look at (and put
dollars toward) mobile advertising and marketing. A range of mobile services
— ranging from text message campaigns to video clips to free music
downloads — are now an integral part of many interactive campaigns
targeting youth. Is mobile advertising and marketing ready for prime time
for the non-youth population? What are the lessons learned for those who are
at the forefront of mobile advertising and marketing?
Keynote Interview & Q&A
Alan Warms, VP & GM, News, Tech, Education, Yahoo!
Interviewed by: Ned Sherman, CEO & Publisher, Digital Media Wire
Lunch / Keynote & Q&A
Lynda Clarizio, President, AOL's Platform-A
Panel: Digital Media Venture Capital: Investing in Digital Media
This panel of industry experts
and venture capitalists will discuss
investment opportunities in the digital
media space. Where are investors
putting their money? What are the hot market
sectors? What are some of the common and
not so common deal terms? Who will be the
winners and the losers in the years to come?
Panel: The Coming Open Wireless Network? Hype vs. Reality
For years, the holy grail of mobile content providers and device makers in
the U.S. has been the development of an “open wireless network” that allows
content providers to communicate directly to users without first gaining
permission (or paying tolls) to carriers. Recent announcements by Verizon
Wireless (along with the growth of the iPhone and moves by Google) have
fueled hope that an open network will eventually come to fruition. What is
the reality — and what is the hype — of the recent announcements? What are
the implications for content providers?
Keynote & Q&A
Philip Inghelbrecht, Strategic Partner Development, YouTube / Google
Panel: Beyond the Banner: Online Advertising
This panel of experts will discuss the evolution of online
advertising from a business focused on the banner to a multi-faceted
business with many new touch points. What is the future of video
advertising? What are the major trends in performance metrics for
video ad campaigns? How are online metrics evolving? What are the
challenges and opportunities for advertisers and online publishers
to grow online advertising through video and rich media campaigns
in the years to come?
Panel: The Future of Mobile Music
This panel of mobile insiders will discuss the latest developments in the mobile music market, including mobile marketing initiatives, portable devices and other mobile-related innovations and revenue-generating opportunities such as music videos, full-track streaming of music, ring tones and “ringbacks.” What mobile innovations are having the greatest impact on the way consumers discover, purchase and listen to music, network with fans and artists, learn about concert information and release dates from their favorite artists and interact during the concert experience? What are the developments that will shape the industry in the years to come?
Panel: Social Media: What’s Next?
If the key to reaching the new generation
of youth is to go to where they are, then
online communities and social networks are
sure to become central to marketing
strategies and brand-building in the 21st
century. What is the opportunity for brands
and marketers to target and reach potential
consumers through social networks? How are
networks like MySpace, Facebook, imeem and
YouTube evolving to incorporate advertising
programs and licensed content while
addressing privacy and piracy concerns? This
panel of experts will get under the hood and
provide answers to the questions people are
asking about the future of social media.