Digital Media Conference East
June 16: Workshops | June 17: Conference | Renaissance Arlington Capital View Hotel

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Or Call 202-546-8903
or 310-855-0033x0

Sponsorships Contact:
Jay Baage
Tel. 310-855-0033

Sponsors & Media Partners
Davis Wright Tremaine LLP
 Served Fresh Media
Fairfax County EDA
Boogar Lists 
 Parks Associates

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ph. 310-855-0033

"a confab of powerful communicators in the region"
--The Washington Post

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NEW KEYNOTE ANNOUNCEMENT: Steve Case, Co-Founder, AOL, Chairman, Revolution LLC, Chairman, The Case Foundation, Chairman, Startup America

n June 17, 2011, over 500 of the most influential decision-makers in the media, entertainment and technology industries will gather in Arlington, VA for the 8th Annual Digital Media Conference East. We invite you to join us at this engaging event -- now in its eighth year -- and take part in the discussion with top executives, entrepreneurs, venture capitalists, analysts and press who will be instrumental in shaping the future of the digital media sector.

For more information and to inquire about sponsorship and exhibitor opportunities, please contact Tinzar Sherman ( or Jay Baage ( or call 310-855-0033 or 202-546-8903.

2011 Keynotes

Gracia Martore
Steve Case, Co-Founder, AOL
Chairman, Revolution LLC
The Case Foundation
Chairman, Startup America

Gracia Martore
President and
Chief Operating Officer

John Trimble, Pandora Matthew Diamond
John Trimble
Chief Revenue Officer
Matthew Diamond
CEO & Founder
Alloy Media + Marketing

Panelists and Moderators
Gregory Gittrich Chris Schroeder Jon Brendsel
Gregory Gittrich
VP, Digital Media
Content & Creative
NBC Local Media
Chris Schroeder
Co-Founder and CEO
 Jon Brendsel
VP of Products
Public Broadcasting Service (PBS)
Richard Bloom Robinne Burrell Athena Polydorou
Richard Bloom
SVP Business Development
5min Media
Robinne Burrell
Director, Mobile
Product & Distribution
 Athena Polydorou
Director, Wireless Internet Development
Lee Rainie Alex Vetter Vyque White
Lee Rainie
Pew Internet &
American Life Project
Alex Vetter
Vyqué White
Director of New Media
Philip Bronner Gayle Weiswasser Addie Conner
Philip Bronner
General Partner
Novak Biddle Venture Partners
Gayle Weiswasser
VP of Social Media
Addie Conner
Director of Advertising
Paul Sherman Alvin Bowles Colin Gillis
Paul Sherman
Potomac Tech Wire
Alvin Bowles
Grab Networks
Colin Gillis
Technology Analyst & Director of Research
BGC Partners
Don Rainey Matt Spielman Jon Potter
Don Rainey
General Partner
Grotech Ventures
Matt Spielman
GM Northeast/VP Strategic Partnerships
Jon Potter
RPG Strategies
Mike Vorhaus Sean Glass Ned Sherman
Mike Vorhaus
Magid Advisors
Sean Glass
Novak Biddle
Venture Partners
Ned Sherman
Digital Media Wire
Matt Jones Brian Curtis Sandra Aistars
Matt Jones
VP Mobile Strategy & Operations
Brian Curtis
Senior Director,
Product Management,
Search & Discovery
Sandra Aistars
Executive Director
Copyright Alliance
Sean Casey Leslie Bradshaw, President & COO, JESS3 Bauer.Stephanie
Sean Casey
Founder and CEO
Leslie Bradshaw
President & COO
Manager, Mobile Advertising
Richard Fawal Gary Arlen Ron London
Richard Fawal
Gary Arlen
Arlen Communications
Ronald G. London
Of Counsel
Davis Wright
Tremaine LLP
Tige Savage Mike Lombardi Mack McKelvey
Tige Savage
Managing Director & EVP
Revolution LLC
Mike Lombardi
VP of Advertising Sales & Marketing
Mack McKelvey
SVP of Marketing
Millennial Media
Rob Pegoraro Charles Curren Tavani
Rob Pegoraro
Tech Writer/ Former Washington Post Tech Columnist
Charles Curran
General Partner
Valhalla Partners
Michael Tavani
Joe Chernov, VP of Content Marketing, Eloqua John Backus Joe Sabia
Joe Chernov
VP of Content
John Backus
Founder and
Managing Partner
New Atlantic Ventures
Joe Sabia
Creative Director
Get Whirled
David Katz Peter Scott Jim Halling
David Katz
Executive Director,
Digital Media
Starz Media
Peter Scott
VP of Emerging Media
Turner Sports
Jim Halling
Interactive Sales Manager
Comcast Spotlight
Kevin Yam Jules Polonetsky Sonny Ganguly
Kevin Yam
Director, Mobile and Interactive Products
National Geographic
Jules Polonetsky
Director and Co-Chair
Future of Privacy Forum
Sonny Ganguly
Chief Marketing Officer
Jeff Gomez Rick Allen SHANE MCGRATH
Jeff Gomez
CEO & President
Starlightrunner Entertainment
Rick Allen
Shane McGrath
VP, Head of North
American Sales
Jim Louderback Hooman Radfar
Marty Lafferty
Distributed Computing
Industry Association (DCIA)
Jim Louderback
Hooman Radfar
David Leibowitz Justin Thorp Matt Callaway
David Leibowitz
Managing Partner
CH Potomac
Justin Thorp
Director of Publisher Happiness
Matt Callaway
Kurt Smith Mario Armstrong Leonard Brody
Kurt Smith
Group Vice President
of Sales
Verizon Digital Media Services (VDMS)
Mario Armstrong
Tech Commentator
Leonard Brody
Clarity Digital Group 
Winston Lord Daniel Odio Martin Ringlein
Winston Lord
Daniel R. Odio
Socialize, Inc
Martin Ringlein
Co-founder & Senior Consultant
David Dudas Sean Jennings Jonathan King
David Dudas
Vice President of
Product Management
Sorenson Media
Sean Jennings
VP, Solutions Architecture
Jonathan King
Senior Vice President of Business Development
Kshitij Kumar Charles Worthington Jim Griffin
Kshitij Kumar
SVP of Mobile Video
Charles Worthington Manager
Altman Vilandrie & Co.
Jim Griffin
Managing Director
OneHouse LLC
David Steinberg Mike West Thanasis Delistathis
David Steinberg
Mike West
Chief Technology Officer & Co-Founder
GenosTV, the Genos Corporation
Thanasis Delistathis
Managing Partner
New Atlantic Ventures
Elizabeth Shea Shawn DuBravac Jim Bankoff
 Elizabeth Shea
President & CEO
SpeakerBox Communications
Shawn DuBravac
Chief Economist &
Director of Research
Jim Bankoff
SB Nation
Brenda Walker Jay Baage Evan Kraus
Brenda Walker
Managing Publisher &
VP of Marketing
The Zumobi Network
Jay Baage
VP of Content
Digital Media Wire
Evan Krauss
EVP, Advertising Sales
Shazam Entertainment
Blake Hall Peter Cherukuri Chad Lucien
Blake Hall
Co-founder & CEO
Peter Cherukuri
VP & General Manager, DC Bureau
The Huffington Post
Chad Lucien
Senior Vice President, Sales & Marketing
Hillcrest Labs
Daniel Katz Paul Sweeting Heather Way
Daniel Katz
Director of Product Management
Paul Sweeting
Principal, Concurrent Media Strategies / Analyst, GigaOm Pro
Heather Way
Research Analyst
Parks Associates
Josh Greene Elise Neel Jeff Tennery
Josh Greene
VP, Marketing
Elise Neel
VP, Marketing Solutions
Jeff Tennery
Senior Vice President, Publisher Services
Millennial Media
Michael Huppe John McCaw Michael Winter
Michael Huppe
John McCaw
Chief Revenue Officer
Michael Winter
VP, Digital Strategy Director
Phil Wiser Adena DeMonte Kevin Dando
Phil Wiser
Co-Founder & President
Adena DeMonte
Director of Marketing & Social Media
Kevin Dando
Director, Digital Marketing & Communications
Jay Endsley Daniel Sepulveda Michael Petricone
Jay Endsley
Representative of
Principal Engineer, Director
Daniel Sepulveda
Senior Advisor
Office of Senator John Kerry
Michael Petricone
SVP, Government Affairs
Consumer Electronics Association (CEA)
Elizabeth Frazee Luke Peterschmidt Sean Sullivan
Elizabeth Frazee
TwinLogic Strategies LLP
Luke Peterschmidt
Designer of The Bakugan game
Sean Sullivan
Media Industry Architect
Verizon Digital Media Services
Andrew Nachison Daniel Punt Paul Levine
Andrew Nachison
Co-Founder We Media /
Co-Founder, CEO
Daniel Punt
VP of Business Development
AnyClip, Ltd.
Paul Levine
Managing Director
Vector Media Strategies
Chris Israel Christopher Grosso Janet Brown
Chris Israel
American Continental Group
Christopher Grosso
SVP/General Manager of AOL Homepage
AOL Inc.
Janet Brown
Cinetic Rights Management / FilmBuff

Digital Media Conference East 2011
Agenda – June 17, 2011

This year’s event consists of 20 panels across 6 content tracks. Qualified speakers are selected on a rolling basis. To submit speakers, please complete the speaker submission form at:

Tracks and Panels:

Digital Media Track
Investing in Digital Media: VCs Speak
Media on the iPad and Tablets
Cross Platform Video Distribution
The Future of News Media
Content in the Cloud

Mobile Track
What's Next in Mobile Apps
How Media Is Embracing the iPad and Tablets
Mobile Marketing: What's Working
Mobile TV and Video

TV/Video Track
Social TV: The Conversation Is Now
Cutting the Cord: Checking in on the Revolution
Cross Platform Video Distribution
Branded Entertainment
Mobile TV and Video

Social Track
Social TV: The Conversation Is Now
Social Marketing: Techniques, ROI & Developments
Social Commerce
Facebook and Media 
Gamification: How to Use of Game Play Mechanics in Your Business

Marketing/Advertising Track
The State of Online Advertising
Social Marketing: Techniques, ROI & Developments
Mobile Marketing: What's Working
Branded Entertainment
Data, Privacy and Advertising: What’s Next?

Law & Policy Track
Data, Privacy and Advertising: What’s Next?
The Digital Copyright Debate
Content in the Cloud

7:30-8:30 Registration & Networking
8:30-9:15 Research Presentations: Top Digital Media Trends 
Shawn DuBravac, Chief Economist & Director of Research, CEA
Elise Neel, VP, comScore Marketing Solutions, Director, comScore
Heather Way, Research Analyst, Parks Associates
9:15-9:45 Keynote
Steve Case, Co-Founder, AOL, Chairman, Revolution LLC Chairman, The Case Foundation, Chairman, Startup America
9:45-10:15 Keynote
John Trimble, Chief Revenue Officer, Pandora Media
10:15-10:45 Networking Break
10:45-11:30 PANELS
  • PANEL: Investing in Digital Media: VCs Speak
    (Digital Media Track)

    Philip Bronner, General Partner, Novak Biddle Venture Partners
    Don Rainey, General Partner, Grotech Ventures
    Tige Savage, Managing Director & EVP, Revolution LLC
    Thanasis Delistathis, Managing Partner, New Atlantic Ventures
    Moderator: Paul Sherman, Editor-in-Chief, Potomac Tech Wire
  • PANEL: What's Next in Mobile Apps
    (Mobile Track)

    Robinne Burrell, Director, Mobile Product & Distribution,
    Chris Schroeder, Co-Founder & CEO, App47
    Matt Callaway, CEO, apptap
    Brenda Walker, Managing Publisher & VP, Marketing, The Zumobi Network
    Moderator: John Backus, Founder & Managing Partner, New Atlantic Ventures
  • PANEL: Social TV: The Conversation Is Now
    (TV/Video and Social Track)

    Sean Casey, Founder and CEO,
    Richard Fawal, Founder,
    Evan Krauss, EVP, Advertising Sales, Shazam Entertainment
    Paul Levine, Managing Director, Vector Media Strategies
    Brian Curtis, Sr. Dir., Product Management, Search & Discovery, Comcast
    Moderator: Gary Arlen, President, Arlen Communications
  • PANEL: The State of Online Advertising
    (Marketing Advertising Track)

    Hooman Radfar, CEO & Co-Founder, Clearspring
    Alex Vetter, SVP,
    Jim Bankoff, CEO, SB Nation
    Michael Winter, VP, Digital Strategy Director, Initiative
    Moderator: Colin Gillis, Technology Analyst & Director of Research, BGC Partners
11:40-12:25 PANELS
  • PANEL: Media on the iPad and Tablets
    (Digital Media and Mobile Tracks)

    Matt Jones, VP Mobile Strategy & Operations, Gannett
    Rob Pegoraro, Tech Writer/ Former Washington Post Tech Columnist
    David Katz, Executive Director, Digital Media, Starz Media
    Martin Ringlein, Co-founder & Senior Consultant, nclud
    Jeff Tennery, SVP, Publisher Services, Millennial Media
    Mario Armstrong, Tech Commentator
    Moderator: Daniel Odio, CEO & Co-founder, Socialize Inc.
  • PANEL: Cutting the Cord: Checking in on the Revolution
    (TV/Video Track)

    Jim Louderback, CEO, Revision3
    Jay Endsley, Chair, Digital Living Network Alliance / Principal Engineer / Director, Samsung Electronics
    Chad Lucien, Senior Vice President, Sales & Marketing, Hillcrest Labs
    Janet Brown, CEO, Cinetic Rights Management / FilmBuff
    John McCaw, CRO, Yidio
    Moderator: Ned Sherman, CEO, Digital Media Wire
  • PANEL: Social Marketing: Techniques, ROI & Developments
    (Social and Marketing/Advertising Track)

    Leslie Bradshaw, President & COO, JESS3
    Vyqué White, Director of New Media, USO
    Joe Chernov, VP of Content Marketing, Eloqua
    Matt Spielman, GM Northeast/VP Strategic Partnerships, Eventful
    Sonny Ganguly, Chief Marketing Officer, WeddingWire
    Moderator: Elizabeth Shea, President & CEO, SpeakerBox Communications
12:30-1:00 Keynote Interview
Gracia Martore, President & COO, Gannett
Interviewed by: Mike Vorhaus, President, Magid Advisors
1:00-2:00 Lunch + Presentation
Jim Halling, Interactive Sales Manager, Comcast Spotlight
2:00-2:30 Keynote
Matthew Diamond, CEO & Founder, Alloy Media + Marketing
2:45-3:30 PANELS
  • PANEL: Cross Platform Video Distribution
    (Digital Media and TV/Video Track)

    Richard Bloom, SVP Business Development, 5min Media
    Alvin Bowles, CEO, Grab Networks
    Jon Brendsel, VP, Products, Public Broadcasting Service (PBS)
    Rick Allen, CEO, SnagFilms
    Moderator: David Leibowitz, Managing Partner, CH Potomac
  • PANEL: Mobile Marketing: What's Working?
    (Mobile and Marketing/Advertising Tracks)

    Mack McKelvey, Senior Vice President of Marketing, Millennial Media
    Stephanie Bauer Marshall, Dir., Mobile Mktg & Ads, Verizon Wireless
    Mike Lombardi, VP of Advertising Sales & Marketing, WeatherBug  
    Moderator: Charles Curran, General Partner, Valhalla Partners
  • PANEL: Facebook and Media
    (Social Track)

    Addie Conner, Director of Advertising, SocialCode
    Justin Thorp, Director of Publisher Happiness, Clearspring
    Gayle Weiswasser, VP of Social Media, Discovery
    Peter Cherukuri, VP & General Manager, DC bureau, Huffington Post
    Kevin Dando, Director, Digital Marketing & Communications, PBS
    Moderator: Paul Sweeting, Principal, Concurrent Media Strategies / Analyst, GigaOm Pro
  • PANEL: The Digital Copyright Debate
    (Law & Policy Track)

    Sandra Aistars, Executive Director, Copyright Alliance
    Michael Huppe, President, SoundExchange
    Michael Petricone, SVP, Gov't Affairs, Consumer Electronics Association
    Joe Sabia, Co-Founder, Whirled
    Chris Israel, Partner, American Continental Group
    Moderator: Jim Griffin, Managing Director, OneHouse LLC
3:30-4:00 Networking Break
4:00-4:45 PANELS
  • PANEL: The Future of News Media
    (Digital Media Track)

    Lee Rainie, Director, Pew Internet & American Life Project
    Gregory Gittrich VP, Digital Media Content & Creative, NBC Local Media
    Andrew Nachison, Founder, CEO, We Media & iFOCOS
    Leonard Brody, President, Clarity Digital Group 
    Moderator: Mike Vorhaus, President, Magid Advisors
  • PANEL: Social Commerce
    (Social Track)

    Michael Tavani, Founder, Scoutmob
    Winston Lord, Co-founder, Venga
    Blake Hall, Co-founder & CEO, TroopSwap
    Josh Greene, VP, Marketing, 1-800-PACK-RAT
    Moderator: Athena Polydorou, Director, Wireless Internet Dev., CTIA
  • PANEL: Branded Entertainment
    (TV/Video and Marketing/Advertising Tracks)

    Shane McGrath, VP, Head of North American Sales, RedLever
    Jeff Gomez, CEO,
    Starlight Runner Entertainment
    Daniel Punt, VP of Business Development, AnyClip
    Christopher Grosso, SVP/General Manager of AOL Homepage, AOL Inc.
    Moderator: Ned Sherman, CEO, Digital Media Wire
  • PANEL: Content in the Cloud
    (Digital Media and Law & Policy Tracks)

    David Dudas, Vice President of Product Management, Sorenson Media
    Sean Jennings, VP, Solutions Architecture, Virtustream
    Jonathan King, Senior Vice President of Business Development, Joyent
    Kshitij Kumar, SVP of Mobile Video, Concurrent
    Charles Worthington, Manager, Altman Vilandrie & Co.
    Sean Sullivan, Media & Entertainment, Premier Accounts, Verizon Business
    David Steinberg, CEO, SnappCloud
    Mike West, Chief Technology Officer & Co-Founder, GenosTV, the Genos Corporation

    Moderator: Marty Lafferty, CEO, DCIA
4:50-5:30 PANELS
  • PANEL: Mobile TV and Video
    (Mobile and TV/Video Tracks)

    Peter Scott, VP, Emerging Media, Turner Sports
    Phil Wiser, Co-Founder, Chairman & President, Sezmi
    Kevin Yam, Director, Mobile and Interactive Products, National Geographic
    Moderator: Gary Arlen, President, Arlen Communications
  • PANEL: Gamification: How to Use of Game Play Mechanics in Your Business
    (Social Track)

    Sean Glass, Partner, Novak Biddle Venture Partners
    Daniel Katz, Director of Product Management, Bunchball 
    Luke Peterschmidt, Designer of The Bakugan game
    Adena DeMonte, Director of Marketing & Social Media, Badgeville
    Moderator: Jay Baage, VP of Content & Bus. Dev., Digital Media Wire
  • PANEL: Data, Privacy and Advertising: Balancing Innovation with Regulation
    (Law & Policy and Marketing/Advertising Tracks)

    Ronald London, Of Counsel, Davis Wright Tremaine LLP
    Daniel Sepulveda, Senior Advisor, Office of Senator John Kerry
    Jules Polonetsky, Director & Co-Chair, Future of Privacy Forum / Former Chief Privacy Officer, AOL
    Elizabeth Frazee, Co-Founder, TwinLogic Strategies LLP / Former VP, Public Policy, AOL TimeWarner
    Moderator: Jon Potter, Principal, RPG Strategies
5:30-6:30 Cocktails
Produced by:

Event Details
: June 17, 2011
Location: Arlington, VA 
To Register: Click Here
See Who's Attending
Discovery Communications
RightsAssist, LLC
Larsen & Toubro
Emmis Interactive, Inc.
LEVEL, a Rosetta Company
Berklee College of Music
Reznick Group
Gannett -Delawareonline
Grey Group
Internap Network Services
Citadel Securities
Arxan Technologies
Aplehead Factory Design Studio
Roadtrip Productions, LLC
WWC Capital Group, LLC
Carpathia Hosting, Inc.
ABS Capital Partners
QuestMark Partners
Grab Networks
Grotech Ventures
New Atlantic Ventures
MD Anderson Cancer Center
UK Trade & Investment
AOL, Inc.
Silicon Valley Bank
American Public University System
Morrison & Foerster LLP
Hughes Network Systems LLC
Aegis Mobile
Northrop Grumman
Taylor Consulting
Manatt Phelps & Phillips LLP
The Washington Post
Washington Post Digital
Center for Public Integrity
Sherpia, Inc.
Rovi Corporation
New Venture Communications
Deutsche Telekom North America
Wilson Sonsini Goodrich & Rosati
AOL, Inc
Foster Web Marketing
Fairfax Video Studio
Carfax, Inc
Yume, Inc.
Hal Leonard Corporation
ChoChing Entertainment
Hillcrest Laboratories, Inc.
Navigation Arts
YaSabe, Inc.
Roberts, Mlotkowski, Safran & Cole, PC
NewPlan, LLC
Chessiecap, Inc.
Wellington Financial LP
EPAM Systems
i3m3 Solutions
Barber Digital Media
Palladian Partners
String Real Estate Information Services
Gannett Digital
Time Warner Cable
comScore, Inc.
Gannett Co, Inc
DPR Group, Inc.
The Chronicle of Higher Education
Hughes Network Systems
GWR/New School of Radio & TV
WWP Advisors, Inc.
Breakpoint Digital
ForeSee Results
Apex CoVantage
Berenson & Company
Copyright Alliance
Arlen Communications
Novak Biddle Venture Partners
Valhalla Partners
Alloy Media + Marketing
BGC Partners
Davis Wright Tremaine LLP
Millennial Media
RPG Strategies
Pew Internet & American Life Project
Revolution LLC
NBC Universal
Turner Sports
Island Def Jam Music Group
Magid Advisors
Columbia Capital
Renaissance Arlington Capital View Hotel

Click Here for a Map
2800 South Potomac Ave
Arlington, VA 22202

Hotel Rooms: Book Online or call Renaissance Hotels toll free reservations @ 1-800-HOTELS1 (1-800-468-3571) and ask for the Digital Media Confer room block.
Introducing Workshops

June 16th, 1.30pm-6pm

This unique workshop co-hosted by two leading companies in Gamification, Bunchball and Badgeville, will show you how to use fundamental human engagement techniques, used in the game industry, such as reward, status, achievement, competition and self-expression in your media and marketing mix. Register here.

DMW and Starlight Runner are now for the first time bringing the Transmedia workshop, instructed by industry leading cross-platform strategist Jeff Gomez, to Washington DC. This is a unique opportunity to spend an afternoon discussing your projects and get first-hand instruction in Transmedia
for business executives, content producers, marketers and creators. Register here.

Requires separate registration from the conference on the 17th, only a few tickets remaining!
About DMW

Digital Media Wire, Inc. (DMW) launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a “must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector.

About Potomac Tech Wire

Potomac Tech Wire is an independent news organization that covers technology stories in the greater Washington D.C. region in an objective and independent manner.