June 25, 2010 - McLean Hilton

Or Call 202-546-8903
or 310-855-0033x0

2010 Sponsors
Cisco Systems
Davis Wright Tremaine LLP
2010 Media Partners
Fairfax County EDA
Billboard Publicity Wire
 Parks Associates

Sponsorships Contact:
Jay Baage
Tel. 310-855-0033

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ph. 310-855-0033

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On June 25, over 500 of the most influential decision-makers in the media, entertainment and technology industries will gather in Washington, DC / Tysons Corner for the 7th Annual Digital Media Conference East. This year's event features 3 keynotes and 15 panels divided across 5 Tracks:

Mobile Social Media Television/Video Marketing Law & Tech

We invite you to join us at this engaging event -- now in its seventh year -- and take part in the discussion with top executives, entrepreneurs, venture capitalists, analysts and press who will be instrumental in shaping the future of the digital media sector.

For more information and to inquire about sponsorship and exhibitor opportunities, please contact Tinzar Sherman (tinzar@digitalmediawire.com) or Jay Baage (jay@digitalmediawire.com) or call 310-855-0033 or 202-546-8903.

2010 Keynote Speakers

Boxee CEO & Co-Founder Avner Ronen to keynote at 2010 event. Named one of Rolling Stone's "Agents of Change" for 2009, Ronen is at the helm of Boxee, which has raised $10 Million in venture funding and is substantially changing the way we view and interact with content through the computer and television by integrating personal locally stored media with Internet streaming media along with social networking features. Boxee is one of a handful of innovative companies focused on the connected digital entertainment experience offering a platform to bring movies, TV shows, music and photos, as well as streaming content from websites like Netflix, MLB.TV, Comedy Central, Pandora, Last.fm, and flickr along with social networking features to the PC or HD television. You won't want to miss this Digital Media Conference exclusive as Ronen discusses the future of connected digital entertainment.

Discovery Communications' EVP and General Manager, Digital Media and Commerce, Kelly Day to keynote at 2010 event. Day oversees the company's U.S. websites, Digital Operations and Programming, E-Commerce operations, Licensing and Home Entertainment, and is responsible for the development and implementation of long-term strategies and initiatives to drive the growth of the businesses. In addition, she works in partnership with Discovery's US Networks to create innovative offerings that leverage the company's television assets to increase product sales, digital traffic and engagement, and other business objectives. Prior to assuming operational responsibility for Digital Media in March 2009, Day served in several roles within Discovery Commerce, most recently as Chief Operating Officer, where she directed the operations for the division. She played a leading role in transitioning Discovery Commerce from an internal operation to a lower risk, royalty-based model by outsourcing its entire interactive commerce business. During her tenure with Discovery Commerce, Day, and her team built a world-class e-commerce site that earned accolades from the industry, loyalty from its customers and, most important, has consistently delivered record-breaking growth and bottom-line value for Discovery.

2010 Panelists & Moderators
Paul Levine
EVP, Interactive
Platforms Group

National Geographic
Global Media
Anthony Soohoo
Entertainment & Lifestyle

CBS Interactive/TV.com

Anna Robertson
Director of Multimedia
& Social Media

Yahoo! News
 Mike Vorhaus
Jim Eadie
Vice President,
Digital Distribution

MTV Networks
Colin Gillis
Director of Research
& Senior Tech Analyst

BGC Financial
Chris Brozenick
Vice President
& GM, Mobile
Hooman Radfar
CEO & Co-founder

Ted Cohen
Managing Partner
TAG Strategic
Gary Arlen, President, Arlen Communications
Anurag Harsh
VP, Business Dev.
Adify, A Subsidiary of
Cox Enterprise
Gary Arlen
Arlen Communications
Ned Sherman
CEO & Publisher
Digital Media Wire
Paul Sherman
Co-Founder &

Tech Wire Publications
 Tom Gorke
Vice President,
Digital Distribution

MTV Networks
Scott Suhy
Co-Founder & Chief Executive Officer
Shawn DuBravac
Chief Economist
Consumer Electronics Association (CEA)
Mitch Arnowitz
Managing Director
Tuvel Communications LLC
Barg Upender
Founder and CEO
Tania Yuki
Director, Video and Cross-Media Products
comScore, Inc.
Lin Dai
VP, Programming and Production
Alloy Media & Marketing
Jon Potter
Digital Media Consultant
Former Exec. Director
Digital Media Association
Beth Laurence
EVP, Ad Sales &
Media Solutions

The Weather Channel
(NBC Universal)
Micah Nyatsambo
Director of Social Media
Havas Digital
Aaron Batalion
CTO and Co-Founder
Colin Dixon, Sr Analyst & IPTV Practice Manager, The Diffusion Group
Colin Dixon
Senior Analyst &
IPTV Practice Manager

The Diffusion Group
Tom McMahon
Matt Goddard
Chief Executive Officer
Shonali Burke
Shonali Burke Consulting
Phil Bronner
General Partner
Novak Biddle Venture Partners
Brian Jurutka
Senior Vice President
comScore, Inc. 
Justin Thorp
Community Manager
AddThis (Clearspring Technologies)
Marty Lafferty
Distributed Computing
Industry Association (DCIA)
Chris McGill
Mixx and TweetMixx
Matthew Jones
Vice President, Mobile Strategy and Operations
Gannett Digital
Michael Avon
EVP of Corporate Development
Millennial Media
Michael Adamson
VP, Sports New
Products and Services
Turner Sports  
John Lawson
Convergence Services
Charlie Echeverry
SVP, National Sales Director
Univision Interactive Media
Ran Farmer
Managing Director
North America

Rohit Bhargava
SVP, Digital Strategy & Marketing
Ogilvy 360
Digital Influence
Joe Zawadzki

Padmashree Koneti
Mgr, Product Mgmt
Cisco Media Solutions Group

Jodi Gersh
Social Media Manager
Gannett ContentOne
Jonathan Stephen
Manager, Industry Initiatives
Mobile Marketing Association
Kevin Dando
Director of Online Communication
Paul Sweeting
David Gwozdz
Chief Executive Officer
Paul Sweeting
GigaOm Pro Network / Author
The Media Wonk
Jen Soch
SVP, Activation Director
of Advanced TV
MediaVest USA
Elizabeth Shea
President & CEO
SpeakerBox Communications
Adam Powers
Director, Standards & Emerging Technology
David Leibowitz
Managing Partner
CH Potomac
Jim Halling
Sales Manager
Comcast Spotlight
Michael Miller
Vice President &
Comcast Spotlight
Daniel Jacobson
Director of Application Development
NPR Digital Media
Peggy Miles
Intervox Communications
Ken Dodelin
Head of Mobile Bus. Dev.
Claude Tolbert
VP, Business Development
Bob Stankey
Davis Wright Tremaine LLP
Mara Winokur
VP, Digital Media & Bus. Dev.
Starz Media
Mike Zaneis
Vice President
Interactive Advertising Bureau
Karl Stillner
VP of Business Development
David Redl
Director of Regulatory Affairs
Todd Klein
Managing Partner
Legend Ventures, LLC
Chris Cali
CEO & Founder
Greg Ballard
Brendan Condon
Bob Minai
Sr. Dir., Interactive Prod. Man. & Revenue P'ships
Mark Risis
Director of Ineractive Advertising Sales
Moritz Steiner
Member of Technical Staff
Bell Labs
Chris Phenner
EVP, Business Development
Neal Sinno
VP, Business Development
Michael Terpin
Adam Gitlin
U.S. Director, Digital Insights & Logistics
OMD New York

many more to come...


2010 Agenda - June 25, 2010

8:00-9:00 Registration & Networking
9:00-9:45 Research Presentations — Top Digital Media Trends

Two leading research analysts kick-off the day’s discussions with an overview of the latest research on the current state of digital media and the direction the industry is heading, with a focus on: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

9:00am - 9:10am
Shawn Dubravac, Chief Economist, CEA
9:10am - 9:20am
Brian Jurutka, SVP, Telecom & Mobile, comScore
9:20am - 9:30am
Mike Zaneis, Vice President, Interactive Advertising Bureau
9:30am - 9:45am Q&A

: Ned Sherman, CEO & Publisher, Digital Media Wire

9:45-10:15 Keynote

Kelly Day, EVP & GM, Digital Media & Commerce, Discovery Communications

10:15-10:45 Networking Break
10:45-11:30 The State of Social Media (Ballroom A)

The social web now sits at the very heart the Internet itself. How should content creators and media firms view -- and shift their business models -- to respond to the social media landscape? Facebook’s reach has exploded over the last three years, and along with its growth has come growing criticism of its privacy policies, relations with developers and forays into new business areas. How are media firms reponding to the growing reach and power of Facebook. This past year, Twitter has kept its footing, Google failed to gain major traction with Buzz, FriendFeed was acquired, and mobile social has begun to reach a critical mass. What is the state of the social web at present? What is working for media and content firms in the social space and what isn’t working? (Social Media Track)

Aaron Batalion, CTO and Co-Founder, LivingSocial
Anna Robertson, Director, Multimedia/Social Media, Yahoo! News
Micah Nyatsambo, Director of Social Media, Havas Digital
Phil Bronner, General Partner, Novak Biddle Venture Partners
Justin Thorp, Community Manager, AddThis (Clearspring Tech.)
Moderator: Paul Sherman, Editor, Tech Wire Media

TV Anywhere, Anytime, On Any Device (Ballroom C)

Whether on a laptop, smartphone, iPad, Kindle or other device, we are increasingly consuming and engaging with content on our own schedules...on any device... at any time. This disruptive change is forcing traditional media companies to rethink their business models, while allowing new startups to take market share. This panel will discuss the future challenges and opportunities for media anywhere, anytime, on any device. What business models will work in the future? How are traditional television broadcasters and media companies adapting to address these trends and developments? (Television & Video Track)

Paul Levine, EVP, Interactive, Nat'l Geographic Global Media
Beth Laurence, EVP, Ad Sales & Media, The Weather Channel
Bob Minai, Sr. Dir., Interactive Prod. Man. & Revenue P’ships, PBS
Padmashree Koneti, Mgr, Prod. Mgmt, Cisco Media Solutions
Moderator: Colin Dixon, Senior Analyst, The Diffusion Group

11:40-12:25 Social Media Marketing (Ballroom A)

Social media marketing is growing as brands and marketers embrace the social web as one of the most effective ways to create buzz, attention and loyal followers. What are some examples of successful social media marketing campaigns? What are some of the pitfalls and practices to avoid? What is the future for social media marketing? (Social Media Track, Marketing Track)

Mitch Arnowitz, Managing Director, Tuvel Communications LLC
Hooman Radfar, CEO & Co-founder, Clearspring
Matt Goddard, CEO, R2integrated
Neal Sinno, VP Business Dev., Arkadium
Moderator: Elizabeth Shea, President & CEO, SpeakerBox Communications

The Future of Online Video (Ballroom C)

There has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, TV Everywhere, changing viewing habits, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner's as well as marketer's perspective. (Television & Video Track)

Tom Gorke, Vice President, Digital Distribution, MTV Networks
Lin Dai, VP, Programming & Production, Alloy Media & Marketing
Tania Yuki, Director, Video & Cross-Media Products, comScore
Adam Powers, Dir., Standards and Emerging Technology, Rovi
Moderator: Paul Sweeting, Analyst, GigaOm Pro Network / Author, The Media Wonk

12:30-1:00 Keynote Interview

A Conversation with Avner Ronen, CEO, Boxee
Moderator: Mike Vorhaus, President, Magid Advisors

1:00-2:00 Lunch
Sponsored by

Presentation by
Michael Miller, VP & GM, Comcast Spotlight
Jim Halling, Interactive Sales Manager, Comcast Spotlight
2:15-3:00 Digital Madmen: The Evolution of Online Advertising (Ballroom A)

Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships -- there are so many new ad formats on the web today. Which ones are gaining traction -- and which ones are falling behind? Is search advertising still the most effective form of advertising on the web? This panel of experts will discuss the evolution of online advertising in 2010. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come? What are panelists seeing in terms of advertising rates and metrics? (Marketing Track)

Tom McMahon, President, TidalTV
Joe Zawadzki, CEO, MediaMath
Carly Miller, Associate Media Director, Interactive, Media Storm
Anurag Harsh, VP, Bus. Dev., Adify, A Subsidiary of Cox Enterprise
Moderator: Colin Gillis, Director, Research & Senior Tech Analyst, BGC Financial

Trends in Mobile Video (Ballroom B)

This panel of experts will explore the explosive growth of video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience? (Mobile Track, Television & Video Track)

Greg Ballard, Chief Executive Officer, Transpera
Jim Eadie, Vice President, Digital Distribution, MTV Networks
Matthew C. Jones, VP, Mobile Strategy & Ops, Gannett Digital
Mara Winokur, VP, Digital Media & Bus. Dev., Starz Media
John Lawson, Principle, Convergence Services, Inc.
Moderator: Gary Arlen, President, Arlen Communications

3:00-3:30 Networking Break
Reinventing Advertising: New Television Ad Models (Ballroom A)

The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business. (Television & Video, Marketing Track)

Brendan Condon, CEO, REVShare
Mark Risis, Director of Interactive Advertising Sales, TiVo
Jen Soch, SVP, Activation Director Advanced TV, MediaVest USA
Peggy Miles, President, Intervox Communications
Moderator: David Leibowitz, Managing Partner, CH Potomac

Content in the Cloud (Ballroom B)

New services are emerging for music, games, video and other content freeing our hard drives and moving content into the cloud. In the ten years from Napster to Spotify, how have distributed computing technologies evolved through file-sharing to peer-to-peer (P2P) downloading and streaming, and now the cloud? What are the latest technological solutions and legal mechanisms for combating copyright infringement globally in this space? How are business models progressing and what more needs to be done to fully legitimize this distribution channel? What kinds of marketing and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems? (Law & Technology Track)

Chris Cali, CEO & C-Founder, Panvidea
Chris Phenner, EVP, Business Development, Thumbplay
Bob Stankey, Partner, Davis Wright Tremaine LLP
Moritz Steiner, Member of Technical Staff, Bell Labs
Claude Tolbert, VP, Business Development, BitTorrent
Moderator: Marty Lafferty, CEO, DCIA

4:20-5:00 The Convergence of the Internet & Television (Ballroom A)

Worldwide shipments of consumer-electronics devices capable of supporting Internet video -- including televisions, set-top boxes, Blu-ray DVD players, videogame consoles and dedicated video platforms -- are projected to increase 500% from 2009 to 2013, according to research firm iSuppli. What does this mean for traditional television broadcasters, Internet advertising networks, like Google and Yahoo, cable companies, ISPs, and consumers? Who will be the winners and the losers in a world where consumers can access anything, anytime through the big screen? (Television & Video Track)

David Redl, Director of Regulatory Affairs, CTIA
Todd Klein, Managing Partner, Legend Ventures, LLC
Michael Terpin, Founder, SocialRadius
Moderator: Jon Potter, Digital Media Consultant, Former Exec. Dir., Digital Media Association

  Case Study: NPR's Digital Media Strategy (Ballroom B)

With its philosophy of COPE (Create Once, Publish Everywhere), NPR has been at the forefront of offering its listeners and member stations content on a wide range of new digital distribution channels. Daniel Jacobson, the director of NPR's application development, will take attendees through NPR's digital media strategy, including its embrace of open APIs, mobile offerings, new digital content offerings and more.
Presented by: Daniel Jacobson, Director of Application Development, NPR Digital Media

5:00-6:00 Cocktails
Produced by:

Event Details
: June 25, 2010
Location: McLean, Va. 
McLean Hilton 
(8 miles from DC)
To Register: Click Here
Hilton McLean
Tysons Corner

Group Rate: $159
Reservation Instructions

Click Here for a Map
7920 Jones Branch Drive
McLean, VA 22102

About DMW

Digital Media Wire, Inc. (DMW) launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a “must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector.

About Potomac Tech Wire

Potomac Tech Wire is an independent news organization that covers technology stories in the greater Washington D.C. region in an objective and independent manner.