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On June 25, over 500 of the most influential decision-makers in the media, entertainment and technology industries will gather in Washington, DC / Tysons Corner for the 7th Annual Digital Media Conference East. This year's event features 3 keynotes and 15 panels divided across 5 Tracks:
Mobile • Social Media • Television/Video • Marketing • Law & Tech
We invite you to join us at this engaging event -- now in its seventh year -- and take part in the discussion with top executives, entrepreneurs, venture capitalists, analysts and press who will be instrumental in shaping the future of the digital media sector.
For more information and to inquire about sponsorship and exhibitor opportunities, please contact Tinzar Sherman (tinzar@digitalmediawire.com) or Jay Baage (jay@digitalmediawire.com) or call 310-855-0033 or 202-546-8903.
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2010 Keynote Speakers |
Boxee
CEO & Co-Founder Avner Ronen to keynote at 2010 event.
Named one of Rolling Stone's "Agents of Change" for 2009,
Ronen is at the helm of Boxee, which has raised $10 Million
in venture funding and is substantially changing the way we
view and interact with content through the computer and
television by integrating personal locally stored media with
Internet streaming media along with social networking
features. Boxee is one of a handful of innovative companies
focused on the connected digital entertainment experience
offering a platform to bring movies, TV shows, music and
photos, as well as streaming content from websites like
Netflix, MLB.TV, Comedy Central, Pandora, Last.fm, and
flickr along with social networking features to the PC or HD
television. You won't want to miss this Digital Media
Conference exclusive as Ronen discusses the future of
connected digital entertainment.
Discovery Communications' EVP and General Manager, Digital Media and Commerce, Kelly Day to keynote at 2010 event. Day oversees the company's U.S. websites, Digital Operations and Programming, E-Commerce operations, Licensing and Home Entertainment, and is responsible for the development and implementation of long-term strategies and initiatives to drive the growth of the businesses. In addition, she works in partnership with Discovery's US Networks to create innovative offerings that leverage the company's television assets to increase product sales, digital traffic and engagement, and other business objectives. Prior to assuming operational responsibility for Digital Media in March 2009, Day served in several roles within Discovery Commerce, most recently as Chief Operating Officer, where she directed the operations for the division. She played a leading role in transitioning Discovery Commerce from an internal operation to a lower risk, royalty-based model by outsourcing its entire interactive commerce business. During her tenure with Discovery Commerce, Day, and her team built a world-class e-commerce site that earned accolades from the industry, loyalty from its customers and, most important, has consistently delivered record-breaking growth and bottom-line value for Discovery.
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2010 Panelists & Moderators
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2010 Agenda - June 25, 2010
| 8:00-9:00 |
Registration & Networking |
| 9:00-9:45 |
Research Presentations — Top Digital Media Trends
Two leading research analysts kick-off the day’s discussions with an overview of the latest research on the current state of digital media and the direction the industry is heading, with a focus on: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers. |
| 9:45-10:15 |
Keynote Kelly Day, EVP & GM, Digital Media & Commerce, Discovery Communications |
| 10:15-10:45 |
Networking Break
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| 10:45-11:30 |
The State of Social Media (Ballroom
A)
The social web now sits at the very heart the Internet itself. How should content creators and media firms view -- and shift their business models -- to respond to the social media landscape? Facebook’s reach has exploded over the last three years, and along with its growth has come growing criticism of its privacy policies, relations with developers and forays into new business areas. How are media firms reponding to the growing reach and power of Facebook. This past year, Twitter has kept its footing, Google failed to gain major traction with Buzz, FriendFeed was acquired, and mobile social has begun to reach a critical mass. What is the state of the social web at present? What is working for media and content firms in the social space and what isn’t working?
(Social Media Track) |
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Mobile Marketing: Is the Long Wait Over?
(Ballroom B) After years of anticipation, advertisers and marketers are finally starting to seriously look at (and put dollars toward) mobile advertising and marketing. A range of mobile services — ranging from branded apps to small screen ads to text message campaigns — are now part of many interactive campaigns. However, total spending on mobile advertising remains just a fraction of traditional Internet marketing. Is mobile advertising and marketing ready for prime time? What are the lessons learned from those who are at the forefront of mobile advertising and marketing? What role are advertising networks playing in this market? (Mobile Track, Marketing Track)
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TV Anywhere, Anytime, On Any Device
(Ballroom C)
Whether on a laptop, smartphone, iPad, Kindle or other device, we are increasingly consuming and engaging with content on our own schedules...on any device... at any time. This disruptive change is forcing traditional media companies to rethink their business models, while allowing new startups to take market share. This panel will discuss the future challenges and opportunities for media anywhere, anytime, on any device. What business models will work in the future? How are traditional television broadcasters and media companies adapting to address these trends and developments?
(Television & Video
Track) |
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| 11:40-12:25 |
Social Media Marketing (Ballroom A)
Social media marketing is growing as
brands and marketers embrace the social
web as one of the most effective ways to
create buzz, attention and loyal
followers. What are some examples of
successful social media marketing
campaigns? What are some of the pitfalls
and practices to avoid? What is the
future for social media marketing?
(Social Media Track,
Marketing Track) |
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Mobile Apps: The Next Stage
(Ballroom B)
With the proliferation of the Apple iPhone (and moves by Google with its Android and RIM with new Blackberry services) , there has been a proliferation of mobile applications of all kinds over the last two years. This panel will discuss the many opportunities surrounding mobile apps. Which business models are working -- and which aren't? Will the "mobile web" eclipse "mobile apps" in the future? How are mobile apps innovating with respect to m-commerce, social networking and location-based services? |
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The Future of Online Video (Ballroom
C)
There has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, TV Everywhere, changing viewing habits, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner's as well as marketer's perspective.
(Television & Video
Track) |
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| 12:30-1:00 |
Keynote Interview
A Conversation with Avner Ronen, CEO,
Boxee |
| 1:00-2:00 |
Lunch Sponsored by  Presentation by: Michael Miller, VP & GM, Comcast Spotlight Jim Halling, Interactive Sales Manager, Comcast Spotlight |
| 2:15-3:00 |
Digital Madmen: The Evolution of Online Advertising (Ballroom
A)
Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships -- there are so many new ad formats on the web today. Which ones are gaining traction -- and which ones are falling behind? Is search advertising still the most effective form of advertising on the web? This panel of experts will discuss the evolution of online advertising in 2010. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come? What are panelists seeing in terms of advertising rates and metrics?
(Marketing Track) |
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Trends in Mobile Video
(Ballroom B)
This panel of experts will explore the explosive growth of video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?
(Mobile Track, Television & Video Track) |
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Twitter and Media: What Is Working (Ballroom
C)
The power and reach of Twitter is now recognized as a vital (and an almost obligatory) offering by most major media outlets. Meanwhile, Twitter, which is now distributing 50 million tweets every day, is working on an advertising platform of its own. How are media outlets, brands, companies and individuals using Twitter to create buzz, promote, and sell products and services? What are some success stories of recent Twitter campaigns and strategies?
(Social Media Track) |
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| 3:00-3:30 | Networking Break |
| 3:30-4:15 | |
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Reinventing Advertising: New Television Ad Models
(Ballroom A)
The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business. (Television & Video, Marketing Track) |
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Content in the Cloud (Ballroom B)
New services are emerging for music, games, video and other content freeing our hard drives and moving content into the cloud. In the ten years from Napster to Spotify, how have distributed computing technologies evolved through file-sharing to peer-to-peer (P2P) downloading and streaming, and now the cloud? What are the latest technological solutions and legal mechanisms for combating copyright infringement globally in this space? How are business models progressing and what more needs to be done to fully legitimize this distribution channel? What kinds of marketing and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems?
(Law & Technology Track) |
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| 4:20-5:00 |
The Convergence of the Internet & Television
(Ballroom A)
Worldwide shipments of consumer-electronics devices capable of supporting Internet video -- including televisions, set-top boxes, Blu-ray DVD players, videogame consoles and dedicated video platforms -- are projected to increase 500% from 2009 to 2013, according to research firm iSuppli. What does this mean for traditional television broadcasters, Internet advertising networks, like Google and Yahoo, cable companies, ISPs, and consumers? Who will be the winners and the losers in a world where consumers can access anything, anytime through the big screen?
(Television & Video Track)
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Case Study: NPR's Digital Media Strategy
(Ballroom B) With its philosophy of COPE (Create Once,
Publish Everywhere), NPR has been at the
forefront of offering its listeners and
member stations content on a wide range of
new digital distribution channels. Daniel
Jacobson, the director of NPR's application
development, will take attendees through
NPR's digital media strategy, including its
embrace of open APIs, mobile offerings, new
digital content offerings and more. |
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| 5:00-6:00 | Cocktails |
