Digital Media Conference June 25, 2009

Or Call 202-546-8903
or 310-855-0033x0

Our Sponsors
Manatt, Phelps & Phillips, LLP
Davis Wright Tremaine LLP
Fairfax County EDA
Northern Virginia Technology Council
Washington Business Journal
Billboard Publicity Wire
DC Mobile Monday
 Parks Associates

Sponsorships Contact:
Ellen Gildersleeve
Tel. 310-855-0033

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Digital Media Wire, Inc.
8721 W. Sunset Blvd. P10
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ph. 310-855-0033

Thank You to the 500 Attendees of the 2009 Event!
Here are the analyst/research presentations:
PDF Presentation by Ben Arnold, Senior Research Analyst, CEA
PPT Presentation by Mike Zaneis, VP, Interactive Advertising Bureau
PPT Presentation by Jay Baage, Vice President, Digital Media Wire

Register Now for the West Event

For more information or to register by phone, contact Ellen Gildersleeve at or call 310-855-0033 or 202-546-8903.

2009 Keynote Speakers

Fireside Chat with NBC Universal's Rick Cotton and Former White House and State Department Spokesman Mike McCurry:
As Executive Vice President and General Counsel of NBC Universal, Cotton has been instrumental in working with video sites such as
YouTube, Dailymotion and Veoh to put in place improved filtering and take-down systems, which have allowed for greater cooperation between big media companies and the video sites. Cotton has also been the driving force behind NBC's strategy of calling for government intervention to curb piracy. In the case of the Olympics, NBC worked with Chinese authorities to help thwart piracy on Chinese video-sharing sites. Cotton has focused NBC's efforts to stem piracy by offering the public an attractive alternative through its own web sites as well as Hulu, the successful video portal that NBC launched in partnership with News Corp. to offer full-length TV shows and movies in higher quality video than at YouTube (note: ABC recently joined the Hulu partnership). In this Digital Media Conference exclusive, Cotton will be interviewed by Former Clinton Administration Press Secretary Mike McCurry. Cotton and McCurry will discuss a range of issues concerning the future of digital content and the Internet with a focus on collaboration between creative and technology communities to ensure that the efficiency of digital distribution platforms keeps pace with new content formats and business models. A veteran political spokesperson with 25 years of Washington DC policy experience, McCurry is co-chair of Arts+Labs, a collaboration between technology companies and creative communities that have embraced today’s rich Internet environment to deliver innovative and creative digital products to consumers. McCurry served in the White House as press secretary to President Bill Clinton from 1995-1998. He also served as spokesman for the Department of State (1993-1995) and director of communications for the Democratic National Committee (1988-1990).

As President, AOL Products and Technologies, Ted Cahall is responsible for AOL's Products business unit including: AOL Search, MapQuest, E-mail, Truveo, Mobile, Toolbar, Safety & Security, Parental Controls, Relegence and the AOL Client. These services are important to AOL's Web-based strategy of attracting and engaging audiences as well as directing them to the other properties in the AOL network. He has also led the Technologies division and its efforts to drive innovation and performance of AOL’s global datacenter operations, ATDN backbone network, Web and ISP infrastructures, network and systems management, information security, storage services, registration and billing systems, NOC, data warehouse, and data center automation. He is responsible for the systems operations of AOL’s products and services, including the highly scalable AIM and AOL Mail infrastructures, and is the inventor of DynaPub, which revolutionized how AOL publishes to the Web. Cahall is also responsible for the HR and Finance systems, corporate e-mail, voice and desktop services, and serves as General Manager of AOL’s Dulles, Va. campus. Cahall is a seasoned global Internet business and technology veteran. Prior to joining AOL, he was Executive Vice President and COO of United Online's Internet properties, including Before that, he was Chief Information Officer and Senior Vice President at CNET Networks for six years. He is currently active in the D.C. and Northern Virginia areas through board memberships on the Northern Virginia Technology Council and the Greater Washington Board of Trade, and on the board of directors of the Year-Up and Network for Good non-profit organizations.

Bill Bradford, Chief Product Officer, Fox Digital Media, SVP, Content Strategy, Fox Broadcasting
Bill Bradford leads the product, design, and technology strategy and implementation for Fox Networks Group digital media properties. He is also Senior Vice President, Content Strategy for Fox Broadcasting, and oversees the Fox Broadcasting online and digital strategy. Before coming to Fox, he served as Vice President, Product Management for Yahoo! Studios, where he drove the production of original content entertainment websites – combining the best of proven offline media formats with the best of Internet technology to produce a new type of integrated consumer experience. Prior to Yahoo!, he was at America Online, serving in various consumer product leadership capacities including Shopping and Search. In this Digital Media Conference exclusive, Bradford will discuss Fox's strategy as a broadcaster and content owner for distributing its programming online, new advertising formats, consumer viewing and usage trends, and how to monetize and best utilize the power of social media. 

Mark Renshaw, Digital Practice Lead & Executive Vice President, Leo Burnett - Arc Worldwide
Mark has worked in marketing for the last 20 years with a focus on how to use technology to engage with people and drive business transactions. He has spent most of his time integrating new digitally driven possibilities into clients' communication plans and overall businesses. Mark's experience comes from integrating digital into brand marketing, sales promotions, direct marketing, and CRM working on global solutions that cover and connect many markets. He has helped navigate the "digital space" for many brands and create world first innovative programs such as the McDonald's Global Kids Community Platform, Diageo's, SingTel's Mobile Blogging Platform and Reality Online Show (back before most people even knew what blogging was), the P&G SK-II CRM program and some of Kellogg's first major digital initiatives integrating retail and digital. Whilst working for Leo Burnett and Arc in the USA, he has been focused on helping clients such as Diageo, Whirlpool Corporation (including MayTag), United Airlines, Kellogg's, Purina and McDonald's. Previously he was with Leo Burnett/Arc in Sydney for 3 years where he started the digital and CRM marketing team and helped pioneer integrated digital work for P&G, Subaru, Tourism Sydney (for Olympics), Kellogg's, and Heineken. In this special address, Mark will discuss how advertising can succeed in a down economy.

2009 Panelists & Moderators

Mike Kelly
Senior Digital Media Investment Advisor
Veronis Suhler Stevenson
Paul Levine
New Media

Current TV
Tim O’Shaughnessy
CEO and

Allen Duan
VP, Digital Distribution and Partner Relations
MTV Networks
Ali Partovi
CEO & Co-Founder


Hooman Radfar
CEO & Co-founder
Jason Seiken
SVP, Interactive
Public Broadcasting Service (PBS)
Geno Yoham
Executive Director
AOL Music
Daniel Cohen
VP, Business Development

Dada Entertainment
(a Dada & Sony Music joint venture)

Trevor Madigan
Global Head of
Sales, Operators
Nokia Music

Colin Gillis
Man. Dir. of Internet Equity Research
Brigantine Advisors

Dina Kaplan
COO & Co-Founder
Aydin Caginalp
Partner, Entertainment
& Media Group

Manatt, Phelps
& Phillips, LLP
Randy Bennett
SVP, Bus. Dev.
Newspaper Association
of America
Mike Vorhaus
Magid Advisors
Adam Kasper
SVP, Director
of Digital

Havas Digital

Peter Yared
Gene Barton
Fish & Richardson P.C.
Rick Edmonds
Business Analyst, Researcher & Writer
Poynter Institute
Chris Adams
CEO, View2gether
Co-Founder, Participant Productions
Mark Fischer
Fish & Richardson P.C.
Neil Budde
President &
Chief Product Officer

Ted Cohen
Managing Partner
TAG Strategic

Ned Sherman
CEO & Publisher
Digital Media Wire
Bev Yehuda
(a PRNewswire company)
Kara Walsh
(a Tribune/Gannett JV)
Anurag Harsh
Vice President, National Strategic Solutions
Gary Arlen, President, Arlen Communications
Tim Repsher
Managing Dir., Mobile Business & Prod. Dev.
Netinformer (a Media General company)
Gary Arlen
Arlen Communications  
Paul Sherman
Co-Founder &

Tech Wire Publications
Daniel Ruben Odio-Paez
Co-Founder &
Chief Operating Officer

Jon Aust
Vice President
Paul Levine
SVP, Corp. Strategy, Development &
Extended Platforms

National Geographic's Global Media Group
Jeff Litvack
GM, Mobile and Emerging Products
Global Product Development
Lin Dai
VP, Interactive Business Development
Alloy Media & Marketing 
Don Rainey
General Partner
Grotech Ventures
Janet Yang
Novak Biddle Venture Partners
Kuk Yi
Managing Director
Best Buy Capital
David Leibowitz
Managing Partner
CH Potomac
Adam Powers
Director, Standards & Emerging Tech
Chris McGill
David Berkowitz
Director of Emerging Media & Client Strategy

Robert Driscoll
Davis Wright Tremaine LLP
Josh Resnik
VP, General Manager
Gannett Digital Media Network
Gregg Smith
Acuity Mobile
Ross McNab
Director of Digital Advertising Solutions

Chris Phenner
EVP, Bus. Dev.
Scott Ferber
Founder, Chairman and Chief Executive Officer TidalTV
Kevin Bertram
CEO & Founder
Distributive Networks
Azeem Ansar
Director of Business Development
Pinch Media
Gabe Zichermann
CEO & Co-Founder
Sal Tirabassi
M/C Venture Partners
Arun Gupta
Columbia Capital
Marc DeBevoise
SVP, Digital Media, Bus. Development & Strategy
Starz Digital Media
Marcus Startzel
SVP, Sales
Millennial Media

Jon Potter
Executive Director
Digital Media Association
Ben Arnold
Senior Research Analyst
Jon Jackson
Jay Baage
VP of Content & Bus. Dev.
Digital Media Wire
Haroon Mokhtarzada
CEO & Founder
Ben Ilfeld
Co-Founder & Operations
The Sacramento Press

Many more to come...

2009 Agenda

8:00-8:45 Breakfast & Registration
Sponsored by:

8:45-9:30 Analyst Presentations — Top Digital Media Trends

These leading analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital media and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Ben Arnold, Senior Research Analyst, CEA
Mike Zaneis, Vice President, Interactive Advertising Bureau
Jay Baage, Vice President, Content & Bus Dev, Digital Media Wire
Q&A Moderator: Ned Sherman, CEO/Publisher, Digital Media Wire

9:30-10:00 Keynote Interview
Rick Cotton, General Counsel & EVP, NBC Universal
Interviewed by:  Mike McCurry, Co-Chair, Arts+Labs / Former White House and State Department Spokesman
10:00-10:30 Networking Break
Sponsored by:
10:30-11:15 Track A
Panel: Online Video:
Everyone's Watching, So What's Next?

From Hulu and to video sharing services for creators of user-generated content, there has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner's perspective.


Chris Adams, CEO, View2Gether, Co-Founder, Participant Prod.
Lin Dai, VP, Interactive Business Dev., Alloy Media & Marketing
Dina Kaplan, COO & Co-Founder,
Paul Levine, President, New Media, Current TV
Jason Seiken, SVP, Interactive, PBS
Moderator: Adam Powers, Director, Standards & Emerging Tech, Macrovision

Track B
Panel: Mobile Entertainment: Betting on the Third Screen

This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?


David Leibowitz, Managing Partner, CH Potomac
Paul Levine, SVP, National Geographic's Global Media Group
Marc DeBevoise, SVP, Bus. Dev. & Strategy, Starz Digital Media
Anurag Harsh, VP, National Strategic Solutions, CBS
Allen Duan, Vice President, MTV Networks
Moderator: Ted Cohen, Managing Partner, TAG Strategic

11:20-12:05 Track A
Panel: Breaking Down Social Media: Opportunities & Challenges for Content Owners, Brands & Marketers

This panel of industry experts will discuss the future of social media, with a focus on consumer trends, marketing programs and content development. As a brand, marketer or content owner, how can social media improve your current marketing and customer acquisition initiatives? What is the opportunity for brands and marketers to target and reach potential consumers through social networks? How are social networks evolving to incorporate advertising programs and licensed content while addressing privacy and piracy concerns? This panel of experts will get under the hood and provide answers to the questions people are asking about the future of social media. 


Tim O’Shaughnessy, CEO & Co-Founder, LivingSocial
Ali Partovi, CEO & Co-Founder, iLike
Hooman Radfar, CEO & Co-founder, Clearspring
Josh Resnik, VP & GM, Gannett Digital Media Network
Peter Yared, CEO, iWidgets
Robert Driscoll, Partner, Davis Wright Tremaine LLP
Moderator: Mark Fischer, Principal, Fish & Richardson

Track B
Panel: Can Mobile Save the Music Industry?

This panel of mobile insiders will discuss the latest developments in the mobile music market, including mobile marketing initiatives, portable devices and other mobile-related innovations and revenue-generating opportunities such as music videos, full-track streaming of music, ring tones and “ringbacks.” What mobile innovations are having the greatest impact on the way consumers discover, purchase and listen to music, network with fans and artists, learn about concert information and release dates from their favorite artists and interact during the concert experience? What are the developments that will shape the industry in the years to come?

Trevor Madigan, Global Head of Music Sales, NOKIA
Daniel Cohen, VP, Business Development, Dada Entertainment
Geno Yoham, Executive Director, AOL Music
Chris Phenner, EVP, Business Development, Thumbplay
Jon Potter, Executive Director, Digital Media Association
Moderator: Aydin Caginalp, Partner, Media & Entertainment, Manatt Phelps & Phillips

12:15-12:45 Keynote & Q&A
Bill Bradford, Chief Product Officer, Fox Digital Media
12:45-1:45 Lunch / Keynote & Q&A
Ted Cahall, President, Products & Technologies, AOL 
1:45-2:30 Track A
Panel: Investing in Digital Media in a Down Market

This panel of industry experts and venture capitalists will discuss investment opportunities in the digital media space.  Where are investors putting their money in these tough economic times? What are the hot market sectors? What are some of the common and not so common deal terms? 


Don Rainey, General Partner, Grotech Ventures
Kuk Yi, Managing Director, Best Buy Capital
Sal Tirabassi, Partner, M/C Venture Partners
Arun Gupta, Partner, Columbia Capital
Moderator: Gene Barton, Principal, Fish & Richardson

Track B
Panel: Mobile Marketing: Is Anybody Listening?

Advertisers and marketers are finally starting to seriously look at (and put dollars toward) mobile advertising and marketing. A range of mobile services — ranging from text message campaigns to video clips to free music downloads — are now an integral part of many interactive campaigns targeting youth. Is mobile advertising and marketing ready for prime time for the non-youth population? What are the lessons learned for those who are at the forefront of mobile advertising and marketing?

Kevin Bertram, CEO & Founder, Distributive Networks
Jon Jackson CEO, MobilePosse
Gregg Smith, CEO, Acuity Mobile
Marcus Startzel, SVP, Millennial Media
Moderator: Gary Arlen, President, Arlen Communications

2:30-3:00 Keynote & Q&A
Mark Renshaw, Digital Practice Lead & Executive Vice President, Leo Burnett - Arc Worldwide
3:00-3:30 Networking Break
3:30-4:15 Track A
Panel: The Evolution of Online Advertising

This panel of experts will discuss the evolution of online advertising from a business focused on the banner to a multi-faceted business with many new touch points. How is online advertising being impacted by the recession? What is the future of video advertising? What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come?

Scott Ferber, Chairman, TidalTV, Co-Founder,
Adam Kasper, SVP, Director of Digital, Havas Digital
Mike Kelly, Senior Investment Advisor, Veronis Suhler Stevenson
Ross McNab, Director of Digital Advertising Solutions, Eyeblaster
Kara Walsh, CEO, (a Tribune/Gannett JV)
Moderator: Colin Gillis, Managing Dir., Internet Research, Brigantine Advisors

Track B
Panel: Mobile Apps: Innovations for the Future

With the opening of wireless networks, there has been a proliferation of mobile applications of all kinds. This panel will discuss the new wave of practical, prosumer-oriented mobile services and tools that simplify and improve the day-to-day lives of consumers. How are mobile apps innovating with respect to m-commerce, social networking and location-based services? What is the future for mobile applications?

Jeff Litvack, GM of Mobile & Emerging Products, AP Digital
Daniel Ruben Odio-Paez, Co-Founder & COO,
Tim Repsher, Managing Director, Netinformer (Media General)
Azeem Ansar, Director of Business Development, Pinch Media
Gabe Zichermann, CEO & Co-Founder, rmbrME
Moderator: Janet Yang, Principal, Novak Biddle Venture Partners

4:15-5:00 Track A
Panel: Is the Newspaper Dead?

The Internet has shaken up newspapers' traditional advertising cash cow -- classifieds -- and forced several well-known newspaper companies to declare bankruptcy in recent months. In March, Hearst's 146-year-old Seattle Post-Intelligencer announced that it had published its last print edition and was moving to an online-only edition. Is there a future for print newspapers? What is the online model? Can publishers craft a new type of digital business with a robust, community news and information web site at its core?  What will be the revenue drivers?


Neil Budde, President & Chief Product Officer, DailyMe
Jon Aust, Vice President, NavigationArts
Rick Edmonds, Business Analyst, Poynter Media
Randy Bennett, SVP, Bus. Dev., Newspaper Assoc. of America
Moderator: Mike Vorhaus, President, Magid Advisors

Track B

Panel: What's Next in Social Media?

This panel of leading experts discuss the latest developments in social media and give their forecasts for the sector in the coming years. Twitter as a business tool? The future for Facebook and MySpace? New market entrants? Niche networks? What's next in this exciting industry sector?

Ben Ilfeld, Co-Founder & Operations, The Sacramento Press
Chris McGill, Founder, Mixx
Haroon Mokhtarzada, CEO & Founder,
Bev Yehuda, VP, MultiVu, a PRNewswire Company
Moderator: David Berkowitz, Director of Emerging Media & Client Strategy, 360i

5:00-6:00 Cocktails
Produced by:

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The Ritz-Carlton

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McLean, VA 22102
Special Room Rate: $249
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Digital Media Wire, Inc. (DMW) launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a “must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector.

About Potomac TechWire

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