Thank You to the 500 Attendees of
the 2009 Event!
Here are the
analyst/research presentations:
PDF Presentation by Ben Arnold, Senior
Research Analyst, CEA
PPT Presentation
by Mike Zaneis, VP, Interactive Advertising
Bureau
PPT
Presentation by Jay Baage, Vice President,
Digital Media Wire
Register Now for the West Event
For more information or to register by phone, contact Ellen
Gildersleeve at
ellen@digitalmediawire.com or call 310-855-0033
or 202-546-8903.
2009 Keynote Speakers
Fireside Chat with NBC Universal's Rick Cotton
and Former White
House and State Department Spokesman Mike McCurry:
As Executive Vice President and General
Counsel of NBC Universal, Cotton has been instrumental in
working with video sites such as
YouTube, Dailymotion
and Veoh to put in place improved filtering and take-down
systems, which have allowed for greater cooperation between
big media companies and the video sites. Cotton has also
been the driving force behind NBC's strategy of calling for
government intervention to curb piracy. In the case of the
Olympics, NBC worked with Chinese authorities to help thwart
piracy on Chinese video-sharing sites. Cotton has focused
NBC's efforts to stem piracy by offering the public an
attractive alternative through its own web sites as well as Hulu, the successful video portal that NBC launched in
partnership with News Corp. to offer full-length TV shows
and movies in higher quality video than at YouTube (note:
ABC recently joined the Hulu partnership).
In
this Digital Media Conference exclusive, Cotton will be
interviewed by Former Clinton Administration Press
Secretary Mike McCurry. Cotton and McCurry will discuss
a range of issues concerning the future of digital content
and the Internet with a focus on collaboration between
creative and technology communities to ensure that the
efficiency of digital distribution platforms keeps pace with
new content formats and business models. A veteran political
spokesperson with 25 years of Washington DC policy
experience, McCurry is co-chair of Arts+Labs, a
collaboration between technology companies and creative
communities that have embraced today’s rich Internet
environment to deliver innovative and creative digital
products to consumers. McCurry served in the White House as
press secretary to President Bill Clinton from 1995-1998. He
also served as spokesman for the Department of State
(1993-1995) and director of communications for the
Democratic National Committee (1988-1990).
As
President, AOL Products and Technologies,
Ted Cahall is responsible for AOL's Products business
unit including: AOL Search, MapQuest, E-mail, Truveo,
Mobile, Toolbar, Safety & Security, Parental Controls,
Relegence and the AOL Client. These services are important
to AOL's Web-based strategy of attracting and engaging
audiences as well as directing them to the other properties
in the AOL network. He has also led the Technologies
division and its efforts to drive innovation and performance
of AOL’s global datacenter operations, ATDN backbone
network, Web and ISP infrastructures, network and systems
management, information security, storage services,
registration and billing systems, NOC, data warehouse, and
data center automation. He is responsible for the systems
operations of AOL’s products and services, including the
highly scalable AIM and AOL Mail infrastructures, and is the
inventor of DynaPub, which revolutionized how AOL publishes
to the Web. Cahall is also responsible for the HR and
Finance systems, corporate e-mail, voice and desktop
services, and serves as General Manager of AOL’s Dulles, Va.
campus. Cahall is a seasoned global Internet business and
technology veteran. Prior to joining AOL, he was Executive
Vice President and COO of United Online's Internet
properties, including Classmates.com. Before that, he was
Chief Information Officer and Senior Vice President at CNET
Networks for six years. He is currently active in the D.C.
and Northern Virginia areas through board memberships on the
Northern Virginia Technology Council and the Greater
Washington Board of Trade, and on the board of directors of
the Year-Up and Network for Good non-profit organizations.
Bill Bradford, Chief Product Officer, Fox Digital Media, SVP, Content Strategy, Fox BroadcastingBill Bradford leads the product, design, and technology strategy and implementation for Fox Networks Group digital media properties. He is also Senior Vice President, Content Strategy for Fox Broadcasting, and oversees the Fox Broadcasting online and digital strategy. Before coming to Fox, he served as Vice President, Product Management for Yahoo! Studios, where he drove the production of original content entertainment websites – combining the best of proven offline media formats with the best of Internet technology to produce a new type of integrated consumer experience. Prior to Yahoo!, he was at America Online, serving in various consumer product leadership capacities including Shopping and Search. In this Digital Media Conference exclusive, Bradford will discuss Fox's strategy as a broadcaster and content owner for distributing its programming online, new advertising formats, consumer viewing and usage trends, and how to monetize and best utilize the power of social media.
Mark Renshaw, Digital Practice Lead & Executive Vice President, Leo Burnett - Arc WorldwideMark has worked in marketing for the last 20 years with a focus on how to use technology to engage with people and drive business transactions. He has spent most of his time integrating new digitally driven possibilities into clients' communication plans and overall businesses. Mark's experience comes from integrating digital into brand marketing, sales promotions, direct marketing, and CRM working on global solutions that cover and connect many markets. He has helped navigate the "digital space" for many brands and create world first innovative programs such as the McDonald's Global Kids Community Platform, Diageo's thebar.com, SingTel's Mobile Blogging Platform and Reality Online Show (back before most people even knew what blogging was), the P&G SK-II CRM program and some of Kellogg's first major digital initiatives integrating retail and digital. Whilst working for Leo Burnett and Arc in the USA, he has been focused on helping clients such as Diageo, Whirlpool Corporation (including MayTag), United Airlines, Kellogg's, Purina and McDonald's. Previously he was with Leo Burnett/Arc in Sydney for 3 years where he started the digital and CRM marketing team and helped pioneer integrated digital work for P&G, Subaru, Tourism Sydney (for Olympics), Kellogg's, and Heineken. In this special address, Mark will discuss how advertising can succeed in a down economy.
2009 Panelists & Moderators
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Mike Kelly Senior Digital Media Investment Advisor Veronis Suhler Stevenson |
Paul Levine President, New Media Current TV |
Tim O’Shaughnessy CEO and Co-Founder LivingSocial |
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Allen Duan VP, Digital Distribution and Partner Relations MTV Networks |
Ali Partovi CEO & Co-Founder iLike
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Hooman Radfar CEO & Co-founder Clearspring |
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Jason Seiken SVP, Interactive Public Broadcasting Service (PBS) |
Geno Yoham Executive Director AOL Music |
Daniel Cohen VP, Business Development Dada Entertainment (a Dada & Sony Music joint venture) |
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Trevor Madigan Global Head of Sales, Operators Nokia Music |
Colin Gillis Man. Dir. of Internet Equity Research Brigantine Advisors |
Dina Kaplan COO & Co-Founder blip.tv |
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Aydin Caginalp Partner, Entertainment & Media Group Manatt, Phelps & Phillips, LLP |
Randy Bennett SVP, Bus. Dev. Newspaper Association of America |
Mike Vorhaus President Magid Advisors |
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Adam Kasper SVP, Director of Digital Havas Digital |
Peter Yared CEO iWidgets |
Gene Barton Principal Fish & Richardson P.C. |
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Rick Edmonds Business Analyst, Researcher & Writer Poynter Institute |
Chris Adams CEO, View2gether Co-Founder, Participant Productions |
Mark Fischer Principal Fish & Richardson P.C. |
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Neil Budde President & Chief Product Officer DailyMe |
Ted Cohen Managing Partner TAG Strategic |
Ned Sherman CEO & Publisher Digital Media Wire |
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Bev
Yehuda VP MultiVu (a PRNewswire company) |
Kara Walsh CEO Metromix.com (a Tribune/Gannett JV) |
Anurag
Harsh Vice President, National Strategic Solutions CBS |
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Tim Repsher Managing Dir., Mobile Business & Prod. Dev. Netinformer (a Media General company) |
Gary Arlen President Arlen Communications |
Paul Sherman Co-Founder & Editor-in-Chief Tech Wire Publications |
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Daniel Ruben
Odio-Paez Co-Founder & Chief Operating Officer PointAbout.com |
Jon Aust Vice President NavigationArts |
Paul Levine SVP, Corp. Strategy, Development & Extended Platforms National Geographic's Global Media Group |
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Jeff Litvack GM, Mobile and Emerging Products AP Global Product Development |
Lin Dai VP, Interactive Business Development Alloy Media & Marketing |
Don Rainey General Partner Grotech Ventures |
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Janet Yang Principal Novak Biddle Venture Partners |
Kuk Yi Managing Director Best Buy Capital |
David Leibowitz Managing Partner CH Potomac |
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Adam Powers Director, Standards & Emerging Tech Macrovision |
Chris McGill Founder Mixx |
David Berkowitz Director of Emerging Media & Client Strategy 360i |
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Robert Driscoll Partner Davis Wright Tremaine LLP |
Josh Resnik VP, General Manager Gannett Digital Media Network |
Gregg Smith
CEO
Acuity Mobile
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Ross McNab Director of Digital Advertising Solutions Eyeblaster |
Chris Phenner EVP, Bus. Dev. Thumbplay |
Scott Ferber Founder, Chairman and Chief Executive Officer TidalTV |
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Kevin Bertram CEO & Founder Distributive Networks |
Azeem Ansar Director of Business Development Pinch Media |
Gabe Zichermann CEO & Co-Founder rmbrME |
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Sal Tirabassi Partner M/C Venture Partners |
Arun Gupta Partner Columbia Capital |
Marc DeBevoise SVP, Digital Media, Bus. Development & Strategy Starz Digital Media |
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Marcus Startzel SVP, Sales Millennial Media |
Jon Potter Executive Director Digital Media Association |
Ben Arnold Senior Research Analyst CEA |
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Jon Jackson
CEO
MobilePosse
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Jay Baage VP of Content & Bus. Dev. Digital Media Wire |
Haroon Mokhtarzada CEO & Founder Webs.com |
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Ben Ilfeld
Co-Founder & Operations The Sacramento Press |
Many more to come...
2009 Agenda
| 8:00-8:45 |
Breakfast & Registration Sponsored by:  |
| 8:45-9:30 |
Analyst Presentations — Top Digital Media Trends
These leading analysts kick-off the day’s
discussions with an overview of the latest
research that reflects and illustrates the
current state of digital media and the
directions in which the industry is heading,
including: consumer behavior & attitudes;
adoption & penetration rates of key
technology channels & platforms; and
business & economic performance numbers.
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| 9:30-10:00 |
Keynote Interview Rick Cotton, General Counsel & EVP, NBC Universal Interviewed by: Mike McCurry, Co-Chair, Arts+Labs / Former White House and State Department Spokesman |
| 10:00-10:30 |
Networking Break
Sponsored by:  |
| 10:30-11:15 |
Track A Panel: Online Video: Everyone's Watching, So What's Next?
From Hulu and TV.com to video sharing
services for creators of user-generated
content, there has been much progress in
online video over the past year. As more
content hits the web, new opportunities
are arising for owners of premium
content and developers of direct to
Internet content alike. This panel will
discuss many of the most significant
issues in online video including
business models, distribution
strategies, piracy and digital rights
management as well as issues related to
global distribution and technology
issues. The focus will be on identifying
how to best utilize online
video from the content owner's
perspective. |
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Track B Panel: Mobile Entertainment: Betting on the Third Screen
This panel of experts will explore the explosive growth of
entertainment, games and
video on mobile devices. Executives at some of the most
innovative mobile entertainment firms give their perspectives on the state of
the industry. What are the lessons learned and what business models are
working at present? How are consumers
responding to new product offerings? What are the technological — and business model —
chokepoints to a more robust wireless entertainment experience?
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| 11:20-12:05 |
Track A Panel: Breaking Down Social Media: Opportunities & Challenges for Content Owners, Brands & Marketers
This panel of industry experts will discuss
the future of social media, with a focus
on consumer trends, marketing programs
and content development. As a brand,
marketer or content owner,
how can social media improve your
current marketing and customer
acquisition initiatives? What is the
opportunity for brands and marketers to
target and reach potential consumers
through social networks? How are social
networks evolving to incorporate
advertising programs and licensed
content while addressing privacy and
piracy concerns? This panel of experts
will get under the hood and provide
answers to the questions people are
asking about the future of social media.
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Track B Panel: Can Mobile Save the Music Industry?
This panel of mobile insiders will
discuss the latest developments in the
mobile music market, including mobile
marketing initiatives, portable devices
and other mobile-related innovations and
revenue-generating opportunities such as
music videos, full-track streaming of
music, ring tones and “ringbacks.” What
mobile innovations are having the
greatest impact on the way consumers
discover, purchase and listen to music,
network with fans and artists, learn
about concert information and release
dates from their favorite artists and
interact during the concert experience?
What are the developments that will
shape the industry in the years to come? |
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| 12:15-12:45 |
Keynote & Q&A
Bill Bradford, Chief Product Officer, Fox Digital Media |
| 12:45-1:45 |
Lunch / Keynote & Q&A
Ted Cahall, President, Products & Technologies, AOL |
| 1:45-2:30 |
Track A Panel: Investing in Digital Media in a Down Market
This panel of industry experts
and venture capitalists will discuss
investment opportunities in the digital
media space. Where are investors
putting their money in these tough
economic times? What are the hot market
sectors? What are some of the common and
not so common deal terms?
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Track B Panel: Mobile Marketing: Is Anybody Listening?
Advertisers and marketers are finally starting to seriously look at (and put
dollars toward) mobile advertising and marketing. A range of mobile services
— ranging from text message campaigns to video clips to free music
downloads — are now an integral part of many interactive campaigns
targeting youth. Is mobile advertising and marketing ready for prime time
for the non-youth population? What are the lessons learned for those who are
at the forefront of mobile advertising and marketing?
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| 2:30-3:00 |
Keynote & Q&A
Mark Renshaw, Digital Practice Lead & Executive Vice President, Leo Burnett - Arc Worldwide |
| 3:00-3:30 | Networking Break |
| 3:30-4:15 |
Track A Panel: The Evolution of Online Advertising
This panel of experts will discuss the evolution of online
advertising from a business focused on the banner to a multi-faceted
business with many new touch points. How
is online advertising being impacted by
the recession? What is the future of video
advertising? What are the
challenges and opportunities for advertisers and online publishers
to grow online advertising through video and rich media campaigns
in the years to come?
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Track B Panel: Mobile Apps: Innovations for the Future
With the opening of wireless networks,
there has been a proliferation of mobile
applications of all kinds. This panel
will discuss the new wave of practical,
prosumer-oriented mobile services and
tools that simplify and improve the
day-to-day lives of consumers. How are
mobile apps innovating with respect to
m-commerce, social networking and
location-based services? What is the
future for mobile applications? |
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| 4:15-5:00 |
Track
A Panel: Is the Newspaper Dead?
The Internet has shaken up newspapers'
traditional advertising cash cow --
classifieds -- and forced several
well-known newspaper companies to
declare bankruptcy in recent months. In
March, Hearst's 146-year-old Seattle
Post-Intelligencer announced that it had
published its last print edition and was
moving to an online-only edition. Is
there a future for print newspapers?
What is the online model? Can publishers
craft a new type of digital business
with a robust, community news and
information web site at its core?
What will be the revenue drivers? |
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NEW
PANEL ADDED: Track B Panel: What's Next in Social Media?
This panel of
leading experts discuss the latest
developments in social media and give
their forecasts for the sector in the
coming years. Twitter as a business
tool? The future for Facebook and
MySpace? New market entrants? Niche
networks? What's next in this exciting
industry sector? |
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| 5:00-6:00 | Cocktails |
