The 5th Annual Digital Media Conference is set for Thursday, June 26, 2008 at the Ritz-Carlton in Tyson’s Corner, VA. This is a "must-attend" event for media, entertainment and technology businesses, investors, and policy-makers involved in the digital distribution of media and entertainment. Participating companies are the leading global entertainment, media and technology companies, including Google, YouTube, Microsoft, AOL, Yahoo!, Motorola, RealNetworks, Verizon, Sprint, Viacom, ABC, NBC, ESPN, Fox, CBS, EMI, Sony BMG and many more. The program includes two tracks focused on the latest developments in digital media from the perspective of leading content owners and distributors, advertisers, and Internet, mobile and technology companies. For more information, contact Ellen Gildersleeve at ellen@digitalmediawire.com or call 310-855-0033 or 202-546-8903.
2008 Keynotes
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Lynda Clarizio EVP, AOL President, Platform-A |
Ron Berryman SVP & General Manager FOX Stations Group Fox Interactive Media |
Philip Inghelbrecht Strategic Partner Development YouTube / Google Inc. |
2008 Speakers
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Greg Scholl CEO The Orchard |
Ashwin Navin President & Co-Founder BitTorrent, Inc. |
Josh Freeman EVP, Digital Media Discovery Communications |
Alex Barkaloff Executive Producer, Digital Media Lionsgate |
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Jim Hollingsworth SVP of Sales & Marketing Gracenote |
Daniel Neal CEO & Founder kajeet |
Mike Buckley Director of Strategic Investments Intel Capital |
Sean-Michael Daley CEO kannuu |
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Ralph Terkowitz General Partner ABS Capital Partners |
Nic Covey Director of Insights Nielsen Mobile |
Douglas Craig SVP, Digital Media Operations Discovery Communications |
Mollie Spilman CEO TidalTV |
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Joe Laszlo Director of Research Interactive Advertising Bureau |
Donna Campbell Director, Ericsson Mobility World Ericsson Inc. |
Carolyn Brandon VP, Policy CTIA – The Wireless Association |
Philip Bronner General Partner Novak Biddle Venture Partners |
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Bill Crandall Vice President Editor In Chief AOL Music |
Dave Jaworski CEO Passalong Networks |
Greg Johnson CMO GGL |
Anthony Psacharopoulos SVP comScore |
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Ted Cohen Managing Partner, TAG Strategic Chairman, Mobile Entertainment Forum Americas |
Gary Arlen President Arlen Communications |
Mike Sommers SVP, Product Management KickApps |
Colin Dixon Senior Analyst & IPTV Practice Manager The Diffusion Group |
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Ned Sherman CEO & Publisher Digital Media Wire |
Aydin Caginalp Partner, Entertainment & Media Group Manatt, Phelps & Phillips, LLP |
Colin Gillis Senior Technology Analyst Canaccord Adams |
Jon Jackson CEO Mobile Posse |
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Shawn DuBravac Chief Economist CEA |
Seamus McAteer Co-Founder Chief Product Architect & Senior Analyst M:Metrics |
Eric Eller SVP, Products & Marketing Millennial Media |
Paul Sherman Co-Founder & Editor-in-Chief Tech Wire Publications |
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Patrick Kerins General Partner NEA |
Rohit Bhargava SVP, Digital Strategy & Marketing Ogilvy Public Relations Worldwide |
Alice Kim SVP Digital Distribution and Partner Relations MTV Networks |
Henry Tam General Manager Hyperlocal Internet Strategy Director, Product Development Washingtonpost |
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Myk Willis Founder & CEO Myxer |
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2008 Agenda
| 8:00-8:45 | Registration, Coffee & Networking |
| 8:45-9:30 |
Analyst Presentations — Top Digital Media Trends
Three leading analysts kick-off the day’s
discussions with an overview of the latest
research that reflects and illustrates the
current state of digital media and the
directions in which the industry is heading,
including: consumer behavior & attitudes;
adoption & penetration rates of key
technology channels & platforms; and
business & economic performance numbers.
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| 9:30-10:00 |
Keynote Ron Berryman, SVP & General Manager - FOX Stations Group, Fox Interactive Media |
| 10:00-10:30 | Networking Break |
| 10:30-11:15 |
Track A Panel: The Future of Online Video
More people are turning to the Internet, not
just to watch offbeat entertainment like
dancing cats and lonely girls, but to view their
favorite television shows and even movies.
This panel will discuss the growth of online
video. What are the market segments? How can
traditional broadcasters effectively use the
power of the Internet to access new audiences and engage
with current users? What business models
will prevail for online video sites?
What are the legal issues surrounding
online video sites? What
are the challenges in producing quality
video content for online? What does the
future hold for YouTube? How big will online
video get?
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Track B Panel: Mobile Entertainment: New Developments
This panel of experts will explore the explosive growth of
entertainment - music, games and
video - on mobile devices. Executives at some of the most
innovative mobile entertainment firms give their perspectives on the state of
the industry. What are the lessons learned and what business models are
working at present? How are consumers
responding to new product offerings? What are the technological — and business model —
chokepoints to a more robust wireless entertainment experience?
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| 11:20-12:05 |
Track A Panel: Digital Evolution of the Music Business
This panel of industry experts will discuss
the future of digital music, with a focus on online and mobile music product
offerings and business models, digital
marketing, music recommendation and
discovery services, next
generation devices and the future of digital
rights management (DRM). What business
models, devices and marketing plans will
drive the industry? Who will be the
winners and the losers in the years to come?
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Track B Panel: The Next Big Thing: Mobile Advertising & Marketing
Advertisers and marketers are finally starting to seriously look at (and put
dollars toward) mobile advertising and marketing. A range of mobile services
-- ranging from text message campaigns to video clips to free music
downloads -- are now an integral part of many interactive campaigns
targeting youth. Is mobile advertising and marketing ready for prime time
for the non-youth population? What are the lessons learned for those who are
at the forefront of mobile advertising and marketing?
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| 12:15-12:45 | Keynote & Q&A |
| 12:45-1:45 |
Lunch / Keynote
Lynda Clarizio, President, AOL's Platform-A |
| 1:45-2:30 |
Track A Panel: Digital Media Venture Capital: Investing in Digital Media
This panel of industry experts
and venture capitalists will discuss
investment opportunities in the digital
media space. Where are investors
putting their money? What are the hot market
sectors? What are some of the common and
not so common deal terms? Who will be the
winners and the losers in the years to come?
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Track B Panel: The Coming Open Wireless Network? Hype vs. Reality
For years, the holy grail of mobile content providers and device makers in
the U.S. has been the development of an “open wireless network” that allows
content providers to communicate directly to users without first gaining
permission (or paying tolls) to carriers. Recent announcements by Verizon
Wireless (along with the growth of the iPhone and moves by Google) have
fueled hope that an open network will eventually come to fruition. What is
the reality — and what is the hype — of the recent announcements? What are
the implications for content providers?
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| 2:30-3:00 |
Keynote & Q&A
Philip Inghelbrecht, Strategic Partner Development, YouTube / Google |
| 3:00-3:30 | Networking Break |
| 3:30-4:15 |
Track A Panel: Beyond the Banner: Online Advertising
This panel of experts will discuss the evolution of online
advertising from a business focused on the banner to a multi-faceted
business with many new touch points. What is the future of video
advertising? What are the major trends in performance metrics for
video ad campaigns? How are online metrics evolving? What are the
challenges and opportunities for advertisers and online publishers
to grow online advertising through video and rich media campaigns
in the years to come?
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Track B Panel: Mobile & Social Networking Social networking, already popular online, is rapidly moving into the mobile space. This panel of mobile and social networking experts will discuss innovations, technologies and business models for mobile social networking. |
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| 4:15-5:00 |
Panel: Social Media: What’s Next?
If the key to reaching the new generation
of youth is to go to where they are, then
online communities and social networks are
sure to become central to marketing
strategies and brand-building in the 21st
century. What is the opportunity for brands
and marketers to target and reach potential
consumers through social networks? How are
networks like MySpace, Facebook, imeem and
YouTube evolving to incorporate advertising
programs and licensed content while
addressing privacy and piracy concerns? This
panel of experts will get under the hood and
provide answers to the questions people are
asking about the future of social media.
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| 5:00-6:00 | Cocktails |
